Auto Digital Marketing

tag:blogger.com,1999:blog-78979389106662047672012-02-16T20:47:27.582-07:00Auto Digital MarketingAuto Digital Marketing is an online exchange for strategy tactics used by Internet sales and marketing professionals working in the car business.www.AutoDigitalMarketing.comhttp://www.blogger.com/profile/03471230346115340807noreply@blogger.comBlogger41100tag:blogger.com,1999:blog-7897938910666204767.post-28188414447058666342009-06-30T05:55:00.001-07:002009-06-30T05:55:58.124-07:00Ralph Paglia Social Media Account Aggregator<script type='text/javascript' src='http://pub.mybloglog.com/pbadge.php?id=jYD5I6oRqdEOchfezjmb4.bNJLUH3_9BVqR2zA--'></script><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7897938910666204767-2818841444705866634?l=autodigitalmarketing.blogspot.com' alt='' /></div>www.AutoDigitalMarketing.comhttp://www.blogger.com/profile/03471230346115340807noreply@blogger.com0tag:blogger.com,1999:blog-7897938910666204767.post-3584441097834665602008-11-22T14:59:00.000-07:002008-11-22T15:22:34.897-07:00The Ford, Lincoln and Mercury Digital Advertising Programmeta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///C:%5CUsers%5CRALPHP%7E1%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link rel="Edit-Time-Data" href="file:///C:%5CUsers%5CRALPHP%7E1%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_editdata.mso"><o:smarttagtype namespaceuri="urn:schemas-microsoft-com:office:smarttags" name="country-region"></o:smarttagtype><o:smarttagtype namespaceuri="urn:schemas-microsoft-com:office:smarttags" name="PlaceType"></o:smarttagtype><o:smarttagtype namespaceuri="urn:schemas-microsoft-com:office:smarttags" name="PlaceName"></o:smarttagtype><o:smarttagtype namespaceuri="urn:schemas-microsoft-com:office:smarttags" name="State"></o:smarttagtype><o:smarttagtype namespaceuri="urn:schemas-microsoft-com:office:smarttags" name="City"></o:smarttagtype><o:smarttagtype namespaceuri="urn:schemas-microsoft-com:office:smarttags" name="place"></o:smarttagtype><link rel="themeData" href="file:///C:%5CUsers%5CRALPHP%7E1%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx"><link rel="colorSchemeMapping" href="file:///C:%5CUsers%5CRALPHP%7E1%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml"><style>  </style><b style=""><span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></b> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">Today, automotive purchasers are more influenced by the Internet than any other advertising media.<span style=""> </span>In fact, the only product or service more influenced by the Internet is travel.<span style=""> </span>Does your dealership advertise online?<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">The Ford Digital Advertising program's mission is to help you leverage the latest in digital advertising to better market your dealership.<span style=""> </span>It is about offering you new and exciting options to market your dealerships, and there will be ongoing enhancements and opportunities, many designed exclusively for your dealerships.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">This document is designed to introduce you to digital advertising for your Ford or Lincoln Mercury dealership.<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><b style=""><u><span style="font-size: 14pt; font-family: "Arial","sans-serif";">Contents<o:p></o:p></span></u></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left: 0.25in; text-indent: -0.25in;"><b style=""><span style="font-family: "Arial","sans-serif";"><span style="">1.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span></b><b style=""><span style="font-family: "Arial","sans-serif";">Do It Yourself Digital Advertising (<i style="">you do it</i>)<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 6pt 0in 0.0001pt 0.75in; text-indent: -0.25in;"><span style="font-family: "Arial","sans-serif";"><span style="">a.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><span style="font-family: "Arial","sans-serif";">Although it may seem complex, many forms of digital advertising can be done by without extensive training.<span style=""> </span>We share with you some of the latest ways you can get started- many of them are even Free!<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in 0.0001pt 0.25in; text-indent: -0.25in;"><b style=""><span style="font-family: "Arial","sans-serif";"><span style="">2.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span></b><b style=""><span style="font-family: "Arial","sans-serif";">In-Dealership Training - Digital Advertising (<i style="">we help you</i>)<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 6pt 0in 0.0001pt 0.75in; text-indent: -0.25in;"><span style="font-family: "Arial","sans-serif";"><span style="">a.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><span style="font-family: "Arial","sans-serif";">We are pleased to introduce an industry first; a training solution designed specifically by Ford and ADP Dealer Services to train your dealerships how to advertise online.<span style=""> </span>See the attached Appendix B for details.<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in 0.0001pt 0.25in; text-indent: -0.25in;"><b style=""><span style="font-family: "Arial","sans-serif";"><span style="">3.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span></b><b style=""><span style="font-family: "Arial","sans-serif";">Turnkey Digital Advertising Solution (<i style="">we do it for you</i>)<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 6pt 0in 0.0001pt 0.75in; text-indent: -0.25in;"><span style="font-family: "Arial","sans-serif";"><span style="">a.<span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;"> </span></span></span><span style="font-family: "Arial","sans-serif";">Ford has partnered with ADP to offer your dealerships some of the most advanced advertising solutions that are available today.<span style=""> </span>If you would like to get started, but do not have the time to train your team, see Appendix ?, attached, for details.<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-size: 14pt; font-family: "Arial","sans-serif";"><o:p> </o:p></span></b></p> <h2 style="margin: 6pt 0in;"><span class="mw-headline"><span style="font-size: 12pt; font-family: "Arial","sans-serif";" lang="EN">Appendix A: </span></span><span class="mw-headline"><span style="font-size: 12pt; font-family: "Arial","sans-serif"; font-weight: normal;" lang="EN">Digital Advertising Purchasing variations</span></span><span style="font-size: 12pt; font-family: "Arial","sans-serif"; font-weight: normal;" lang="EN"><o:p></o:p></span></h2> <p class="MsoNormal" style="margin: 6pt 0in;"><b style=""><span style="font-family: "Arial","sans-serif";">Appendix B: </span></b><span style="font-family: "Arial","sans-serif";">Digital Advertising In-Dealership Training Enrollment Form<b style=""><o:p></o:p></b></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><b style=""><span style="font-family: "Arial","sans-serif";">Appendix C: </span></b><span style="font-family: "Arial","sans-serif";">MySpace.com Best Practices -<b style=""> </b>How Dealers Can Deploy Viral Marketing on MySpace using 4 Easy Technique<o:p></o:p></span></p> <h1 style="margin: 6pt 0in;"><span style="font-size: 12pt;">Appendix D: </span><span style="font-size: 12pt; font-weight: normal;">Top Visited Sites in the </span><st1:country-region st="on"><st1:place st="on"><span style="font-size: 12pt; font-weight: normal;">United States</span></st1:place></st1:country-region><span style="font-size: 12pt;"><o:p></o:p></span></h1> <p style="margin: 6pt 0in;"><b style=""><span style="font-family: "Arial","sans-serif";">Appendix G: </span></b><span style="font-family: "Arial","sans-serif";">GLOSSARY of Terms and Definitions<b style=""><o:p></o:p></b></span></p> <h1 style="margin: 6pt 0in;"><span style="font-size: 12pt;">Appendix Z:<span style=""> </span></span><span style="font-size: 12pt; font-weight: normal;">Google Audio (Radio Advertising) and the Ford <st1:city st="on"><st1:place st="on">Lincoln</st1:place></st1:city> Mercury Dealer Co-Op Advertising Program</span><span style="font-size: 12pt;"> </span><i style=""><span style="font-size: 12pt; font-weight: normal;">(for Ford Digital Marketing Consultants only)</span></i><span style="font-size: 12pt;"><o:p></o:p></span></h1> <b style=""><span style="font-size: 14pt; font-family: "Arial","sans-serif";"> <br /> </span></b> <p class="MsoNormal" style="margin: 6pt 0in;"><b style=""><u><span style="font-size: 14pt; font-family: "Arial","sans-serif";">Section 1: Do it Yourself<o:p></o:p></span></u></b></p> <p class="MsoNormal"><b style=""><span style="font-size: 14pt; font-family: "Arial","sans-serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b style=""><span style="font-size: 14pt; font-family: "Arial","sans-serif";">How to implement Digital Advertising at your Dealership<o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-family: "Arial","sans-serif";">Introduction<o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">Although there are many forms of digital advertising, and the Internet space continues to evolve, two of the principle means of advertising online are Display and Search.<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left: 0.5in;"><span style="font-family: "Arial","sans-serif";">Display Advertising – Have you ever been online and seen an advertisement?<span style=""> </span>Similar to newspaper advertisements, display advertising places your ads on key internet sites where you want your dealership ad to appear.<span style=""> </span>These ads can be targeted to consumers in your market area.<span style=""> </span>They can even be targeted (based on behavior)<span style=""> </span>to consumers who are currently in the market for a new car.<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 0.5in;"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left: 0.5in;"><span style="font-family: "Arial","sans-serif";">Search Advertising – Have you ever utilized Google, Yahoo or any other search engine?<span style=""> </span>What do consumers see when they are searching for a new car in your market area?<span style=""> </span>With search advertising, you bid to see your dealership higher in the search results.<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 0.5in;"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">This first section will focus primarily on these two types of digital media.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">The following list of Ten Digital Advertising Best Practices organized into two sections:<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <ol style="margin-top: 0in;" start="1" type="1"><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";">Preparation and Planning (1 through 7)<o:p></o:p></span></b></li></ol> <p class="MsoNormal"><b style=""><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></b></p> <ol style="margin-top: 0in;" start="2" type="1"><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";">Getting Started<span style=""> </span>(8 through 10) <o:p></o:p></span></b></li></ol> <p class="MsoNormal"><b style=""><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">Following this list of Ten Digital Advertising Best Practices you will find useful tips and techniques for leveraging a variety of online resources, including many that are available at no fee to the dealership.<o:p></o:p></span></p> <b style=""><span style="font-size: 14pt; font-family: "Arial","sans-serif";"> <br /> </span></b> <p class="MsoNormal"><b style=""><span style="font-size: 14pt; font-family: "Arial","sans-serif";">How to Implement Digital Advertising Campaigns for Dealerships<o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">The Ford, Lincoln and Mercury Digital Advertising Program for Dealers has found that the most successful digital advertising campaigns used by dealers have the following components be in place.<span style=""> </span>Dealers we have worked with who report getting outstanding results from their Digital Advertising investments typically have the following ten recommendations implemented, many of which can be executed using in-house resources.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-family: "Arial","sans-serif";">Preparation and Planning – Sections 1 through 7:<o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <ol style="margin-top: 0in;" start="1" type="1"><li class="MsoNormal" style=""><span style="font-family: "Arial","sans-serif";">Landing Page URL’s – A dealer will need to identify and define the specific landing pages to be used for each type of online advertisement.<span style=""> </span>For example, a dealer that advertises their large selection of Ford F150 pickup trucks would want to serve up their inventory of those trucks to the consumer who clicks on the advertisement that they see online.<span style=""> </span>Likewise, if a dealer is advertising that they provide fast and free online price quotes, the advertisements should be connected to the landing page within the dealer’s web site that provides access to the Quick Quote process.<span style=""> </span>Here are several examples of Digital Ad Campaign landing pages that make use of direct links into relevant sections of a dealer’s web site:<o:p></o:p></span></li><ol style="margin-top: 0in;" start="1" type="a"><li class="MsoNormal" style=""><span style="font-family: "Arial","sans-serif";">Select a new truck from our Ford F150 Inventory displayed online - <a href="http://apps.dealerconnection.com/dealers/richardsonfordsales/newvehicles?modelId=95&lang=en"><span style="font-family: "Times New Roman","serif";">http://apps.dealerconnection.com/dealers/richardsonfordsales/newvehicles?modelId=95&lang=en</span></a> <o:p></o:p></span></li><li class="MsoNormal" style=""><span style="font-family: "Arial","sans-serif";">Get a Price Quote on a new Ford, Quick and Easy using our web site – <a href="http://apps.dealerconnection.com/dealers/richardsonfordsales/quickquote?lang=en"><span style="font-family: "Times New Roman","serif";">http://apps.dealerconnection.com/dealers/richardsonfordsales/quickquote?lang=en</span></a> <o:p></o:p></span></li><li class="MsoNormal" style=""><span style="font-family: "Arial","sans-serif";">See our New Ford Specials listed online to save you time and money on <st1:country-region st="on"><st1:place st="on">America</st1:place></st1:country-region>’s best built cars and trucks - <a href="http://richardsonfordsales.dealerconnection.com/NewVehicleSpecials/"><span style="font-family: "Times New Roman","serif";">http://richardsonfordsales.dealerconnection.com/NewVehicleSpecials/</span></a> <o:p></o:p></span></li></ol></ol> <p class="MsoNormal" style="margin-left: 0.5in;"><span style="font-family: "Arial","sans-serif";"> <br />Although many dealers choose to “land” consumers who click on their ads directly on their dealer web site home page, most dealers have found that they get better results by pointing their ads to the specific topic, offer or vehicles that are being featured in the ad.<span style=""> </span>In other words, do not expect consumers to wade through your web site, clicking on menu button after menu button in order to get to what your ad promised them.<span style=""> </span>Send them directly to the section or page within your web site that serves up exactly what the ad promised!<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 0.75in;"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <ol style="margin-top: 0in;" start="2" type="1"><li class="MsoNormal" style=""><span style="font-family: "Arial","sans-serif";">Digital Advertising Messages – Before you can launch a digital advertising campaign, it is important to identify and define the messages your dealership wants to communicate.<span style=""> </span>Part of this process is identifying who you are talking to.<span style=""> </span>Who is the targeted group of customers you want to serve those message to?<span style=""> </span>Keep in mind that in many cases your digital ads will be limited to three lines of 25, 35 and 35 character spaces, so your advertising message has to be very brief and very clear! <span style=""> </span>For example, the exclusive availability of Ford’s Sync system and partnership with Microsoft is a great message for car and truck buyers that are known to use the types of electronic products that integrate with the Ford Sync system.<span style=""> </span>Likewise, most dealers will want to show ads that feature Ford trucks to truck buyers, and ads that feature fuel efficient cars to potential buyers of those vehicles… With Digital Advertising a dealer can address highly targeted groups of customers with specific messages that are of interest to those customers.<span style=""> </span>With Search Engine Advertising a dealer will know what a consumer is looking for by targeting the words that must be entered into a search query in order for the dealership’s advertisement to appear.<span style=""> </span>Obviously, a consumer searching for information on a “2008 Ford Mustang GT” is a great prospect to display an ad for your dealership’s Mustang inventory listing.<span style=""> </span>But, it would probably be very ineffective to show an F150 ad to that same search user. <br /> <br /> Here are a few examples of Search engine advertisements that are targeted to specific groups of buyers:<o:p></o:p></span></li></ol> <p class="MsoNormal" style="margin-left: 0.25in;"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <table class="MsoNormalTable" style="border-style: none solid; border-color: -moz-use-text-color rgb(198, 215, 207); border-width: medium 1pt; width: 49.32%; margin-left: 111pt;" width="49%" border="1" cellpadding="0" cellspacing="0"> <tbody><tr style=""> <td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color rgb(198, 215, 207); border-width: medium medium medium 1pt; padding: 2.25pt; width: 11.54%;" width="11%"> <form> </form> </td> <td style="border: medium none ; padding: 2.25pt; width: 88.46%;" valign="top" width="88%"> <table class="MsoNormalTable" style="" border="0" cellpadding="0" cellspacing="0"> <tbody><tr style=""> <td style="padding: 0in;"> <table class="MsoNormalTable" style="width: 159pt;" width="212" border="0" cellpadding="0" cellspacing="0"> <tbody><tr style=""> <td style="padding: 0in; background: white none repeat scroll 0% 0%; width: 100%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" width="100%" nowrap="nowrap"> <p class="MsoNormal"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><a href="http://www.rich-ford.com/New-Inventory.aspx" target="_blank"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">2008 Ford Truck Inventory</span></a> <br /> See New Ford Cars-Trucks in Stock <br /> Save Thousands on a New Ford in ABQ<o:p></o:p></span></p> </td> </tr> </tbody></table> <p class="MsoNormal"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><o:p></o:p></span></p> </td> </tr> </tbody></table> <p class="MsoNormal"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><o:p> </o:p></span></p> </td> </tr> <tr style=""> <td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color rgb(198, 215, 207); border-width: medium medium medium 1pt; padding: 2.25pt; width: 11.54%;" width="11%"> <form> </form> </td> <td style="border-style: none solid none none; border-color: -moz-use-text-color rgb(198, 215, 207) -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 2.25pt; width: 88.46%;" valign="top" width="88%"> <table class="MsoNormalTable" style="" border="0" cellpadding="0" cellspacing="0"> <tbody><tr style=""> <td style="padding: 0in;"> <table class="MsoNormalTable" style="width: 159pt;" width="212" border="0" cellpadding="0" cellspacing="0"> <tbody><tr style=""> <td style="padding: 0in; background: white none repeat scroll 0% 0%; width: 100%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" width="100%" nowrap="nowrap"> <p class="MsoNormal"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><a href="http://www.rich-ford.com/New-Inventory.aspx" target="_blank"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">2008 Ford Cars - 35 MPG</span></a> <br /> See New 2008 Ford Vehicles in Stock <br /> Save Thousands on a New Ford in ABQ<o:p></o:p></span></p> </td> </tr> </tbody></table> <p class="MsoNormal"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><o:p></o:p></span></p> </td> </tr> </tbody></table> <p class="MsoNormal"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><o:p> </o:p></span></p> </td> </tr> <tr style=""> <td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color rgb(198, 215, 207); border-width: medium medium medium 1pt; padding: 2.25pt; width: 11.54%;" width="11%"> <form> </form> </td> <td style="border-style: none solid none none; border-color: -moz-use-text-color rgb(198, 215, 207) -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 2.25pt; width: 88.46%;" valign="top" width="88%"> <table class="MsoNormalTable" style="" border="0" cellpadding="0" cellspacing="0"> <tbody><tr style=""> <td style="padding: 0in;"> <table class="MsoNormalTable" style="width: 159pt;" width="212" border="0" cellpadding="0" cellspacing="0"> <tbody><tr style=""> <td style="padding: 0in; background: white none repeat scroll 0% 0%; width: 100%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" width="100%" nowrap="nowrap"> <p class="MsoNormal"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><a href="http://www.2008fordtruck.com/" target="_blank"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">Albuquerque's Rich Ford</span></a> <br /> Get a Ford Truck Price Quote Online <br /> from <st1:state st="on"><st1:place st="on">New Mexico</st1:place></st1:state>'s Top Ford Dealer! <o:p></o:p></span></p> </td> </tr> </tbody></table> <p class="MsoNormal"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><o:p></o:p></span></p> </td> </tr> </tbody></table> <p class="MsoNormal"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><o:p> </o:p></span></p> </td> </tr> <tr style=""> <td style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color rgb(198, 215, 207); border-width: medium medium medium 1pt; padding: 2.25pt; width: 11.54%;" width="11%"> <form> </form> </td> <td style="border-style: none solid none none; border-color: -moz-use-text-color rgb(198, 215, 207) -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 2.25pt; width: 88.46%;" valign="top" width="88%"> <table class="MsoNormalTable" style="" border="0" cellpadding="0" cellspacing="0"> <tbody><tr style=""> <td style="padding: 0in;"> <table class="MsoNormalTable" style="width: 159pt;" width="212" border="0" cellpadding="0" cellspacing="0"> <tbody><tr style=""> <td style="padding: 0in; background: white none repeat scroll 0% 0%; width: 100%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" width="100%" nowrap="nowrap"> <p class="MsoNormal"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><a href="http://santanford.dealerconnection.com/" target="_blank"><span style="font-size: 12pt; font-family: "Times New Roman","serif";">San Tan Ford in Gilbert</span></a> <br /> 2008 Ford Car and Truck Inventory <br /> Listed Online for Your Convenience <o:p></o:p></span></p> </td> </tr> </tbody></table> <p class="MsoNormal"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><o:p></o:p></span></p> </td> </tr> </tbody></table> <p class="MsoNormal"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><o:p></o:p></span></p> </td> </tr> </tbody></table> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <ol style="margin-top: 0in;" start="3" type="1"><li class="MsoNormal" style=""><span style="font-family: "Arial","sans-serif";">Digital Advertising Creative Content - Decide how your dealership will generate creative advertising illustrations and artwork.<span style=""> </span>Will one of the dealership’s employees be responsible for creating image files, animated GIF’s, Click-to-Play video ads, Flash based animated ads (see <a href="http://www.forddigital.com/"><span style="font-family: "Times New Roman","serif";">www.FordDigital.com</span></a>) and other creative assets for use in your dealership’s online advertising campaigns, or will you outsource this work?<span style=""> </span>Shown below are examples of dealership advertising creative images used in digital advertising campaigns:<o:p></o:p></span></li></ol> <p class="MsoNormal" style="margin-left: 0.25in;"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image002.jpg" shapes="_x0000_i1029" width="576" border="0" height="62" /><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image004.jpg" shapes="_x0000_i1030" width="576" border="0" height="62" /><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="position: absolute; z-index: 251654144; margin-left: 264px; margin-top: 304px; width: 215px; height: 219px;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image005.gif" shapes="_x0000_s1056" width="215" height="219" /></span><span style="position: absolute; z-index: 251653120; margin-left: 216px; margin-top: 16px; width: 300px; height: 239px;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image006.gif" shapes="_x0000_s1055" width="300" height="239" /></span><span style="font-family: "Arial","sans-serif";"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image007.gif" shapes="_x0000_i1031" width="160" border="0" height="578" /><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <ol style="margin-top: 0in;" start="4" type="1"><li class="MsoNormal" style=""><span style="font-family: "Arial","sans-serif";">Set your budgets - For each digital advertising campaign, and for digital advertising as a whole.<span style=""> </span>Keep in mind that over 70% of Ford, Lincoln and Mercury retail customers use the Internet to get information that helps them decide what vehicle to buy and which dealer to buy that vehicle from.<span style=""> </span>Do not get caught in the trap of using a lead value of $20 in order to determine your digital advertising budgets.<span style=""> </span>After all, do you measure your newspaper ads by how many Internet leads are generated because you put the dealership’s URL in the ad?<span style=""> </span>Do you measure a radio campaign based on how many leads come in from the dealership’s web site?<span style=""> </span>Like other forms of advertising, Digital advertising budgets should be based on how many people the dealership can communicate their message to, and how compelling or effective that message is.<span style=""> </span>Most dealers now agree that at least 20% of the dealership’s advertising budget should be allocated to various types of online digital advertising.<o:p></o:p></span></li></ol> <p class="MsoNormal" style="margin-left: 0.25in;"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <ol style="margin-top: 0in;" start="5" type="1"><li class="MsoNormal" style=""><span style="font-family: "Arial","sans-serif";">Determine your objectives - For example, some dealers will focus on traffic generated to their dealership’s web sites by counting click-throughs and “Visitors”, while other dealerships focus on communicating their message to as many potential customers as possible by maximizing advertising “Impressions”.<span style=""> </span>Here are a few examples of Google Adwords campaigns and the performance they generated for their dealership located in <st1:state st="on"><st1:place st="on">Arizona</st1:place></st1:state> during the month of April 2008:<o:p></o:p></span></li></ol> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <table class="MsoNormalTable" style="border-collapse: collapse;" width="97%" border="0" cellpadding="0" cellspacing="0"> <thead> <tr style=""> <td style="border: 1pt solid rgb(204, 204, 204); padding: 3.75pt; background: rgb(239, 239, 239) none repeat scroll 0% 0%; width: 33.88%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" valign="top" width="33%" nowrap="nowrap"> <p class="MsoNormal"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><a href="javascript:crossMediaViewMgmt.changeFormActionForSorting('campaignsummaryt.sortBy',%20'0')"><span style="font-family: "Times New Roman","serif";">Campaign Name</span></a><o:p></o:p></span></p> </td> <td style="border-style: solid solid solid none; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 3.75pt; background: rgb(239, 239, 239) none repeat scroll 0% 0%; width: 15.56%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" valign="top" width="15%" nowrap="nowrap"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><a href="javascript:crossMediaViewMgmt.changeFormActionForSorting('campaignsummaryt.sortBy',%20'2')"><span style="font-family: "Times New Roman","serif";">Current Budget</span></a> <img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image008.gif" alt="Help" shapes="tooltipImg_6312_1236262" width="13" border="0" height="14" /><o:p></o:p></span></p> </td> <td style="border-style: solid solid solid none; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 3.75pt; background: rgb(239, 239, 239) none repeat scroll 0% 0%; width: 7.76%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" valign="top" width="7%" nowrap="nowrap"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><a href="javascript:crossMediaViewMgmt.changeFormActionForSorting('campaignsummaryt.sortBy',%20'3')"><span style="font-family: "Times New Roman","serif";">Clicks</span></a><o:p></o:p></span></p> </td> <td style="border-style: solid solid solid none; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 3.75pt; background: rgb(239, 239, 239) none repeat scroll 0% 0%; width: 13.62%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" valign="top" width="13%" nowrap="nowrap"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><a href="javascript:crossMediaViewMgmt.changeFormActionForSorting('campaignsummaryt.sortBy',%20'4')"><span style="font-family: "Times New Roman","serif";">Impressions</span></a><o:p></o:p></span></p> </td> <td style="border-style: solid solid solid none; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 3.75pt; background: rgb(239, 239, 239) none repeat scroll 0% 0%; width: 7.78%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" valign="top" width="7%" nowrap="nowrap"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><a href="javascript:crossMediaViewMgmt.changeFormActionForSorting('campaignsummaryt.sortBy',%20'5')"><span style="font-family: "Times New Roman","serif";">CTR</span></a><o:p></o:p></span></p> </td> <td style="border-style: solid solid solid none; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 3.75pt; background: rgb(239, 239, 239) none repeat scroll 0% 0%; width: 7.76%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" valign="top" width="7%" nowrap="nowrap"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><a href="javascript:crossMediaViewMgmt.changeFormActionForSorting('campaignsummaryt.sortBy',%20'6')"><span style="font-family: "Times New Roman","serif";">Avg. CPC</span></a><o:p></o:p></span></p> </td> <td style="border-style: solid solid solid none; border-color: rgb(204, 204, 204) rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 3.75pt; background: rgb(239, 239, 239) none repeat scroll 0% 0%; width: 13.62%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" valign="top" width="13%" nowrap="nowrap"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><a href="javascript:crossMediaViewMgmt.changeFormActionForSorting('campaignsummaryt.sortBy',%20'8')"><span style="font-family: "Times New Roman","serif";">Cost</span></a><o:p></o:p></span></p> </td> </tr> </thead> <tbody><tr style=""> <td style="border-style: none solid solid; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204); border-width: medium 1pt 1pt; padding: 3.75pt; width: 33.88%;" valign="top" width="33%"> <p class="MsoNormal"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><a href="https://adwords.google.com/select/CampaignManagementDispatcher?campaignid=14862535#a"><span style="font-family: "Times New Roman","serif";">2008 Escape</span></a> <o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 15.56%;" valign="top" width="15%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$50.00 / day<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.76%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">69<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 13.62%;" valign="top" width="13%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">28,506<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.78%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">0.24%<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.76%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$2.20<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 13.62%;" valign="top" width="13%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$151.51<o:p></o:p></span></p> </td> </tr> <tr style=""> <td style="border-style: none solid solid; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204); border-width: medium 1pt 1pt; padding: 3.75pt; width: 33.88%;" valign="top" width="33%"> <p class="MsoNormal"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><a href="https://adwords.google.com/select/CampaignManagementDispatcher?campaignid=14862235#a"><span style="font-family: "Times New Roman","serif";">2008 Expedition</span></a> <o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 15.56%;" valign="top" width="15%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$50.00 / day<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.76%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">420<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 13.62%;" valign="top" width="13%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">99,143<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.78%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">0.42%<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.76%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$1.83<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 13.62%;" valign="top" width="13%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$767.43<o:p></o:p></span></p> </td> </tr> <tr style=""> <td style="border-style: none solid solid; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204); border-width: medium 1pt 1pt; padding: 3.75pt; width: 33.88%;" valign="top" width="33%"> <p class="MsoNormal"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><a href="https://adwords.google.com/select/CampaignManagementDispatcher?campaignid=14793535#a"><span style="font-family: "Times New Roman","serif";">2008 Ford Focus</span></a> <o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 15.56%;" valign="top" width="15%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$100.00 / day<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.76%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">399<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 13.62%;" valign="top" width="13%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">452,546<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.78%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">0.08%<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.76%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$3.32<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 13.62%;" valign="top" width="13%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$1,325.11<o:p></o:p></span></p> </td> </tr> <tr style=""> <td style="border-style: none solid solid; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204); border-width: medium 1pt 1pt; padding: 3.75pt; width: 33.88%;" valign="top" width="33%"> <p class="MsoNormal"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><a href="https://adwords.google.com/select/CampaignManagementDispatcher?campaignid=15240775#a"><span style="font-family: "Times New Roman","serif";">Ford CPC Keyword Search ADP Campaign Template #1</span></a> <o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 15.56%;" valign="top" width="15%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$50.00 / day<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.76%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">722<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 13.62%;" valign="top" width="13%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">229,748<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.78%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">0.31%<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.76%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$2.00<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 13.62%;" valign="top" width="13%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$1,446.62<o:p></o:p></span></p> </td> </tr> <tr style=""> <td style="border-style: none solid solid; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204); border-width: medium 1pt 1pt; padding: 3.75pt; background: rgb(255, 255, 217) none repeat scroll 0% 0%; width: 33.88%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" valign="top" width="33%"> <p class="MsoNormal"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><a href="https://adwords.google.com/select/CampaignManagementDispatcher?campaignid=14861995#a"><span style="font-family: "Times New Roman","serif";">2008 F150</span></a> <o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; background: rgb(255, 255, 217) none repeat scroll 0% 0%; width: 15.56%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" valign="top" width="15%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$100.00 / day<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; background: rgb(255, 255, 217) none repeat scroll 0% 0%; width: 7.76%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">648<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; background: rgb(255, 255, 217) none repeat scroll 0% 0%; width: 13.62%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" valign="top" width="13%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">140,879<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; background: rgb(255, 255, 217) none repeat scroll 0% 0%; width: 7.78%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">0.45%<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; background: rgb(255, 255, 217) none repeat scroll 0% 0%; width: 7.76%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$3.53<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; background: rgb(255, 255, 217) none repeat scroll 0% 0%; width: 13.62%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;" valign="top" width="13%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$2,288.90<o:p></o:p></span></p> </td> </tr> <tr style=""> <td style="border-style: none solid solid; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204); border-width: medium 1pt 1pt; padding: 3.75pt; width: 33.88%;" valign="top" width="33%"> <p class="MsoNormal"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><a href="https://adwords.google.com/select/CampaignManagementDispatcher?campaignid=14862475#a"><span style="font-family: "Times New Roman","serif";">2008 Mustang</span></a> <o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 15.56%;" valign="top" width="15%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$100.00 / day<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.76%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">910<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 13.62%;" valign="top" width="13%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">581,781<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.78%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">0.15%<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.76%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$2.85<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 13.62%;" valign="top" width="13%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$2,592.23<o:p></o:p></span></p> </td> </tr> <tr style=""> <td style="border-style: none solid solid; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204); border-width: medium 1pt 1pt; padding: 3.75pt; width: 33.88%;" valign="top" width="33%"> <p class="MsoNormal"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;"><a href="https://adwords.google.com/select/CampaignManagementDispatcher?campaignid=15243115#a"><span style="font-family: "Times New Roman","serif";">Automotive Site CPC Targeted ADP #1</span></a> <o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 15.56%;" valign="top" width="15%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$50.00 / day<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.76%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">1,597<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 13.62%;" valign="top" width="13%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">13,427,690<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.78%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">0.01%<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.76%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$1.69<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 13.62%;" valign="top" width="13%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8.5pt; font-family: "Arial","sans-serif"; color: black;">$2,701.60<o:p></o:p></span></p> </td> </tr> <tr style=""> <td style="border-style: none solid solid; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204); border-width: medium 1pt 1pt; padding: 3.75pt; width: 33.88%;" valign="top" width="33%"> <p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black; font-weight: normal;">Total</span></strong><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;"> - 9 active campaigns<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 15.56%;" valign="top" width="15%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">$600.00 / day<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.76%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">4,765<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 13.62%;" valign="top" width="13%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">14,960,293<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.78%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">0.03%<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 7.76%;" valign="top" width="7%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">$2.37<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color rgb(204, 204, 204) rgb(204, 204, 204) -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 3.75pt; width: 13.62%;" valign="top" width="13%"> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 10pt; font-family: "Arial","sans-serif"; color: black;">$11,273.40<o:p></o:p></span></p> </td> </tr> </tbody></table> <p class="MsoNormal" style="margin-left: 0.25in;"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left: 0.5in;"><span style="font-family: "Arial","sans-serif";">In the campaign examples shown above you can see that one campaign generated over 13 million advertising impressions but had a Click Through Rate (CTR) of only 0.01%.<span style=""> </span>Yet, another campaign for the same dealership had a CTR of 0.45% which is 450% higher!<span style=""> </span>Can you tell which campaign had a very targeted target audience with an objective of maximum click-throughs versus which campaign was about creating awareness and floor traffic?<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <ol style="margin-top: 0in;" start="6" type="1"><li class="MsoNormal" style=""><span style="font-family: "Arial","sans-serif";">Decide what advertising networks your dealership will place the ads on.<span style=""> </span>Because of the proliferation of web sites into hundreds of thousands of popular destinations on the Internet, the advertising industry has seen the creation of several networks made up of sometimes hundreds or even thousands of popular web sites that advertisers can choose in aggregate.<span style=""> </span>When using networks, dealers must then define their geotargeting, or the locations of visitors to web sites within the network that is required in order for the dealer’s ads to appear.<span style=""> </span>Some of the most popular digital advertising networks for dealers include several household names. <span style=""> </span>Although there are at least two dozen very effective online advertising networks for dealers to use, the following networks are used by the Ford, Lincoln and Mercury Digital Advertising Program for Dealers because of their proven effectiveness in reaching online automotive consumers:<o:p></o:p></span></li></ol> <p class="MsoNormal" style="margin-left: 0.25in;"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <ol style="margin-top: 0in;" start="6" type="1"><ol style="margin-top: 0in;" start="1" type="a"><li class="MsoNormal" style=""><span style="font-family: "Arial","sans-serif";">Google Advertising Network: <br /> <a href="http://adwords.google.com/"><span style="font-family: "Times New Roman","serif";">http://adwords.google.com</span></a> <br /> Site examples: CNN, <st1:place st="on"><st1:city st="on">MySpace</st1:city>, <st1:state st="on">New York</st1:state></st1:place> Post, Macworld, HowStuffWorks, Univision, AutomotiveForums, Swapalease, Kudzu and thousands more. <br />  <br /> <o:p></o:p></span></li><li class="MsoNormal" style=""><span style="font-family: "Arial","sans-serif";">Yahoo! Advertising Network <br /> <a href="http://advertising.yahoo.com/central/solutions/auto/"><span style="font-family: "Times New Roman","serif";">http://advertising.yahoo.com/central/solutions/auto/</span></a> <br /> Site examples: Ebay Motors, Yahoo! Autos, Yahoo! News, Yahoo! Email, Comcast, AT&T, Cars.com, WebMD, Forbes and thousands more.<o:p></o:p></span></li></ol></ol> <p class="MsoNormal" style="margin-left: 0.75in;"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <ol style="margin-top: 0in;" start="6" type="1"><ol style="margin-top: 0in;" start="3" type="a"><li class="MsoNormal" style=""><span style="font-family: "Arial","sans-serif";">Specific Media Advertising Network <br /> <a href="http://www.specificmedia.com/why-specific-media.php"><span style="font-family: "Times New Roman","serif";">http://www.specificmedia.com/why-specific-media.php</span></a> <br /> ABC and affiliate stations, CBS Sportsline, Disney Internet Group, E! Online, MLB.com, Food Network and hundreds more.<o:p></o:p></span></li></ol></ol> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <ol style="margin-top: 0in;" start="6" type="1"><ol style="margin-top: 0in;" start="4" type="a"><li class="MsoNormal" style=""><span style="font-family: "Arial","sans-serif";">Jumpstart Automotive Media Network<span style=""> </span><a href="http://www.jumpstartautomotive.com/advertisers/dealers/local.php"><span style="font-family: "Times New Roman","serif";">http://www.jumpstartautomotive.com/advertisers/dealers/local.php</span></a> <br /> Site examples: Consumer Guide Automotive, J. D. Power & Associates, NADA Guides, Vehix.com, Shopping.com, Motortrend, Car and Driver and many more.<o:p></o:p></span></li></ol></ol> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left: 0.5in;"><span style="font-family: "Arial","sans-serif";">Although the networks above cover 95% of all Internet users in the <st1:country-region st="on"><st1:place st="on">USA</st1:place></st1:country-region>, we have also provided a list of the top 100 most popular web sites by number of visitors, as of May 20, 2008 in Appendix D of this document.<span style=""> </span>For dealers who wish to use online advertising networks, contacting each of the networks listed above, or having your ad agency do so will provide access to an extensive listing of the hundreds and thousands of web sites included within each network.<span style=""> </span>For dealer participating in the Ford, Lincoln and Mercury Digital Advertising Program for Dealers, your campaign manager can review the network budget allocations that make the most sense for your dealership’s location and advertising objectives.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <ol style="margin-top: 0in;" start="7" type="1"><li class="MsoNormal" style=""><span style="font-family: "Arial","sans-serif";">Decide whether or not your dealership is going to advertise on individual web sites published by local or regional companies.<span style=""> </span>For example, in the Phoenix, Arizona market many car dealers buy advertising placements directly on AZCentral.com which is a local web site published by the Arizona republic newspaper and one of the most popular sites in Arizona.<span style=""> </span>Other dealers have found that purchasing display advertising space on automotive specific web sites such as Autotrader.com, Cars.com and KBB.com can be effective in generating awareness and consideration of their dealership.<span style=""> </span>You will want to compare apples to apples, and when most dealers compare the price of advertising on these individual sites on a Cost Per Thousand (CPM) ad impressions basis, they have found they can get a better buy using the purchasing power of an ad network.<span style=""> </span>However, different dealers have different advertising objectives, and if you can get the right package from a publisher such as Cars.com or the local newspaper’s web site, than it may be worth considering.<o:p></o:p></span></li></ol> <span style="font-size: 12pt; font-family: "Arial","sans-serif";"> <br /> </span> <p class="MsoNormal" style="margin-bottom: 6pt;"><b style=""><span style="font-size: 14pt; font-family: "Arial","sans-serif";">Getting Started <o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">When the above list of seven setup recommendations have been put into place, your dealership is ready to get started with Digital Advertising campaigns.<span style=""> </span>The following list provides descriptions of Digital Advertising “Best Practices” number 8 through 10.<span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">This completes our descriptions of the 10 most required Digital Advertising Best Practices, but we have provided many more suggestions and useful information in the remaining sections of this document.<span style=""> </span>You will also find some of the most interesting and effective ways your dealership can attract the attention of automotive consumers using a wide variety of free resources on the web.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><span style=""> </span><o:p></o:p></span></p> <ol style="margin-top: 0in;" start="8" type="1"><li class="MsoNormal" style=""><span style="font-family: "Arial","sans-serif";">Who will manage your dealership’s advertising campaigns?<span style=""> </span>Determine who will be responsible for getting your dealership’s digital advertising campaigns up and running.<span style=""> </span>Who will be assigned the duty of managing each campaign to ensure that budgets are not exceeded?<span style=""> </span>Part of that assignment is to ensure that campaigns are adjusted on a daily and weekly basis to ensure the maximum results for the dealership.<span style=""> </span>In many dealerships that self-administer their digital advertising campaigns, a full time Marketing Manager is given this assignment along with managing other aspects of the dealership’s marketing and advertising programs.<o:p></o:p></span></li></ol> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <ol style="margin-top: 0in;" start="9" type="1"><li class="MsoNormal" style=""><span style="font-family: "Arial","sans-serif";">Determine reporting requirements – What reports are going to be prepared and used to evaluate the effectiveness of your dealership’s digital advertising campaigns? You will need to designate a person who will be responsible for gathering the data from multiple advertising campaign sources, then assemble that data into a format that can be used by the dealer or other key decision makers to determine changes in ad campaigns, their messaging and other criteria that determine how effective digital ad campaigns are.<span style=""> </span>Here’s an example of a report used by a dealer’s Marketing Manager and distributed to the dealer, GM and other managers each month: <br /> <img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image010.gif" shapes="_x0000_i1033" width="623" border="0" height="439" /><o:p></o:p></span></li></ol> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <ol style="margin-top: 0in;" start="10" type="1"><li class="MsoNormal" style=""><span style="font-family: "Arial","sans-serif";">Check on your Phone Call and Lead Management Processes – Is your dealership properly set up and disciplined to ensure that leads and phone calls generated by your digital advertising campaigns are being properly handled?<span style=""> </span>Who is going to monitor and track leads and calls generated?<span style=""> </span>The worst thing a dealership with poor lead and phone call handling processes can do is to generate more of them!<span style=""> </span>Make sure you are set up to not only respond quickly to Internet leads, but to be able to answer the customers questions and provide them with the information they requested on the first contact.<span style=""> </span>Make sure that everybody who answers the phone understands the digital advertising campaigns that are in progress and any offers or promotions associated with them. All digital ads and the landing pages they point to should have unique phone numbers that allow the dealer and managers to see how many calls were made and then listen to those calls for quality assurance.<span style=""> </span>Dealers and managers must be sure to check on the emails being sent back out to customers so that they know the messages being sent are the right ones and do not contradict the messaging contained with your digital advertising campaigns.<span style=""> </span>With the right phone and lead management processes in place, and showroom processes that integrate with campaign messages, your dealership can sell more cars and trucks using digital advertising.<o:p></o:p></span></li></ol> <span style="font-size: 12pt; font-family: "Arial","sans-serif";"> <br /> </span> <p class="MsoNormal" style="margin-bottom: 6pt;"><b style=""><span style="font-family: "Arial","sans-serif";">Digital Marketing and Advertising Best Practices <o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">The following list is made up of over 40 actions that we have observed Ford and Lincoln Mercury dealers in various parts of the country use to drive more traffic into their dealerships. Your dealership can implement any one of these, or several in order to better utilize online marketing and advertising to generate traffic to your dealership’s showroom and websites.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <ol style="margin-top: 0in;" start="1" type="1"><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Go to <a href="http://adwords.google.com/"><span style="font-family: "Times New Roman","serif";">http://Adwords.Google.com</span></a> and create an Adwords account for your dealership.<o:p></o:p></span></li><ol style="margin-top: 0in;" start="1" type="a"><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">You will need to be the authorized user of a valid credit card to set up your dealership’s Adwords account.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">You will need to create at least one Adwords ad campaign in order to open up a new account.<span style=""> </span>You can set the campaign status to “Pause” after creating it if you do now want it to be active.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Google will charge the credit card you use a $5.00 one time registration fee.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">You will need an active email account in order to create a Google Adwords account.<span style=""> </span>It is recommended that you create a Google email account for use by the dealership by going to <a href="http://www.gmail.com/"><span style="font-family: "Times New Roman","serif";">www.GMail.com</span></a> and signing up for the free service.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">You will need a destination URL, or web site address that is valid and meets Google’s various requirements, such as no pop-up ads or coupons, in order to create your first valid Adwords campaign.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">For detailed and expert instructions on Google Adwords, visit this web site: <a href="http://adwords.google.com/support/"><span style="font-family: "Times New Roman","serif";">http://adwords.google.com/support/</span></a> <o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Create a keyword based search advertising campaign using Google Adwords that is geotargeted to local customers and is targeted to keywords like to be used by automotive consumers seeking your dealership’s products and services.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Use your Google Adwords account to buy display advertising (banner) space on popular websites using geotargeted placement campaigns your ads only appear to locally based web site visitors within the dealership’s primary market area.<span style=""> </span>Geotargeting and paying on a Cost Per Thousand (CPM) impressions or Cost Per Click (CPC) basis is required for a good ROI.<o:p></o:p></span></li></ol></ol> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">There are countless numbers of various web sites, blogs and supposedly hard to get documents available to learn how to better manage Google Adwords campaigns... To this day we have not found anything with faster and more direct access to the answers needed by car dealers about managing various types of Google Adwords campaigns than this site:<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in; text-align: center;" align="center"><b style=""><span style="font-family: "Arial","sans-serif";"><a href="http://adwords.google.com/support/"><span style="font-family: "Times New Roman","serif";">http://adwords.google.com/support/</span></a><o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">If you haven't visited this page lately, you owe it to yourself and anyone you work for to check it out and look at all the information it provides around different types of Google Adwords campaigns, such as Placement Targeted, Google Audio and other types...<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">Shown below are some of the categories and topics of information that visiting the <a href="http://adwords.google.com/support/"><span style="font-family: "Times New Roman","serif";">Google Adwords Support page</span></a> provides direct access to:<o:p></o:p></span></p> <table class="MsoTableGrid" style="border: medium none ; border-collapse: collapse;" border="1" cellpadding="0" cellspacing="0"> <tbody><tr style=""> <td style="border: 1pt solid windowtext; padding: 0in 5.4pt; width: 239.4pt;" valign="top" width="319"> <p class="MsoNormal" style="margin: 6pt 0in;"><b style=""><span style="font-family: "Arial","sans-serif";">Monitoring Performance<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Account Statistics<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- <st1:place st="on"><st1:placename st="on">Report</st1:placename> <st1:placetype st="on">Center</st1:placetype></st1:place><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Conversion Tracking <o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Account Snapshot & Alerts<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Google Analytics<o:p></o:p></span></p> </td> <td style="border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; border-width: 1pt 1pt 1pt medium; padding: 0in 5.4pt; width: 239.4pt;" valign="top" width="319"> <p class="MsoNormal" style="margin: 6pt 0in;"><b style=""><span style="font-family: "Arial","sans-serif";">Ad Quality and Performance<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Quality and Performance Overview<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Quality and Performance Factors<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Troubleshooting<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Improving ad performance<o:p></o:p></span></p> </td> </tr> <tr style=""> <td style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 239.4pt;" valign="top" width="319"> <p class="MsoNormal" style="margin: 6pt 0in;"><b style=""><span style="font-family: "Arial","sans-serif";">Targeting My Ads<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Targeting by Location<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Targeting by Language<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- The Google Network<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Placement Targeting<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Video Targeting on the Content Network<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Targeting YouTube Content<o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 239.4pt;" valign="top" width="319"> <p class="MsoNormal" style="margin: 6pt 0in;"><b style=""><span style="font-family: "Arial","sans-serif";">Working with My AdWords Account<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Account Login and Administration<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Cost and Budget<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Tools<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Keywords<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Ads and Ad Groups<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Campaigns<o:p></o:p></span></p> </td> </tr> <tr style=""> <td style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 239.4pt;" valign="top" width="319"> <p class="MsoNormal" style="margin: 6pt 0in;"><b style=""><span style="font-family: "Arial","sans-serif";">About AdWords<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Interested in AdWords<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Signing Up for an Account<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Starter Edition<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Glossary<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- <st1:place st="on"><st1:placename st="on">Industry</st1:placename> <st1:placename st="on">Knowledge</st1:placename> <st1:placetype st="on">Center</st1:placetype></st1:place><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- <st1:place st="on"><st1:placename st="on">AdWords</st1:placename> <st1:placename st="on">Learning</st1:placename> <st1:placetype st="on">Center</st1:placetype></st1:place><o:p></o:p></span></p> </td> <td style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 239.4pt;" valign="top" width="319"> <p class="MsoNormal" style="margin: 6pt 0in;"><b style=""><span style="font-family: "Arial","sans-serif";">General Account Information<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Payments<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Billing<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Advertising Policies<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Privacy<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">- Invalid Clicks<o:p></o:p></span></p> </td> </tr> </tbody></table> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <ol style="margin-top: 0in;" start="2" type="1"><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Set up a site at <a href="http://www.blogger.com/"><span style="font-family: "Times New Roman","serif";">www.Blogger.com</span></a> , then write something great about your dealership or people that our customers of your dealership that is interesting and is not a direct sales pitch and email other bloggers to let them know – there’s a good chance they’ll link to you<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Post comments and answers within online forums, then have a signature link in forums that points to your dealership’s web site.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Post links to your pages to social bookmarking sites.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Leave comments on other people’s blogs and link back to your site (tip: look in the digg upcoming section for blog posts about to get a lot of traffic).<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Have the opposite opinion on everyone else on popular automotive topics. Everyone will link to you saying you’re wrong.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Answer questions on Yahoo Answers and reference your dealership’s web site.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Post in Yahoo and Google Groups with a link to your site in your signature.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Have your web site provider make a 404 page that redirects to your homepage – no point losing visitors due to ads or links that have somehow picked up extra characters in the URL string.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Have an opt-in form for newsletters, specials and event announcements – Trade links with other web sites… Then, have an opt in form on your confirmation page.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Review the vehicles you sell on automotive social network sites and popular blogs – If your review of a new or existing vehicle model is positive, email local publications and ask to be featured in their automotive section. <o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Write articles and submit them to online article directories.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Write a Press Release from your dealership announcing your web site, new facilities, or other events and submit it to PRWeb.com (make sure it is newsworthy)<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Use PayPerClick Advertising Campaigns to dive traffic to your web site. (e.g Google Adwords, MSN Adcenter, Yahoo! Panama application.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Add an RSS subscribe button/link in a high profile spot on your dealership’s site.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Add an eNewsletter mailing list subscribe form in a high profile spot on your site<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Add a “bookmark this site” link in a high profile spot on your dealership’s web site.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Use a “Send to a Friend” Script on your site so people can email their friends and relatives links to look at a specific vehicle or an information section within your website.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Submit your dealership’s blogs to a blog directory.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Submit you dealership web site RSS feeds to RSS feed directories<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Have links to your dealership’s website in vehicle for sale posts on Craigslist (but don’t spam with multiple entries)<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Optimize the titles of your dealership’s web site pages to include keywords that automotive consumers will likely use in their search queries.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Buy links to your dealership’s web site that are published on popular automotive web sites such as AutoTrader.com, Cars.com, Edmunds.com and others.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Buy independent reviews about your dealership’s web site on other popular web sites used by automotive consumers in your market area.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Send articles to online and eZine publishers with text based links back to your website that reference specific subject matter.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Engage in viral pushes to seek out link bait (Videos work well), post it in forums, social bookmarking sites like digg, email bloggers, and get a few people to vote for you on social bookmarking sites – this little push could start a viral chain reaction!<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Have links to your dealership’s web site on community sites like MySpace, Friendster, Flickr, FaceBook, Ning and others.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Use a traffic trading system such as what BlogRush.com offers.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Create a free product give away campaign featured in online blog postings (t-shirts, key fobs, oil changes, gas cards, tickets to NASCAR events, etc.).<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Submit your dealership’s web site to the hundreds of free directories – use the viles-silencer list.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Do a group feature where you get automotive enthusiast website owners that focus on your brand to participate – ask them to submit opinions on your web site.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Hold a competition for the Top 10 automotive enthusiast web sites focused on your brand – 1 month later publish the results and let everyone know who is being featured – encourage links to view rank position in the contest results.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Pass out business cards with your dealership’s web site URL when you go to various public events and gatherings.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Seek out affiliated product suppliers, such as insurance companies, car washes, banks and credit unions to develop web site referral and product description affiliations.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Submit videos that feature customers and employees using your vehicles to video sharing sites like YouTube and Metacafe. Include links to the dealership’s web site in the description and within the actual video.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Provide vehicles to local website owners to get them reviewed with links to your inventory for that vehicle.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Contact popular automotive web sites and ask to write some guest posts for them<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Create pages with links to your site on places like Squidoo and Hubpages<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Place classified Ads on eBay with a link to your website<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Use links in your email templates and auto responders to keep people coming back to your site.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Exchange links with a few non-automotive sites in your local market area.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Network! Email other site owners, phone them up, go to automotive industry events and get your dealership known as a leader in digital marketing and online customer service. If enthusiasts know your dealership they will likely talk about your store on their web site every time you have something interesting going on.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Many forums have a place for you to advertise your site once – find them and do it.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Purchase advertising in local company emailing lists and eNewsletters.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Create an Amazon profile and start submitting reviews with links to your dealership’s products and services.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Create profiles on MySpace and start networking in groups that are interested in your brand of vehicles.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Conduct a local consumer survey and publish the results – make sure you let people know about it using broadcast emails.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Get OEM published content and post summaries on multiple blog sites. Add a commentary to the top with links to more details, create a unique title, and post the promised additional details and information to your dealership site – new content generates new traffic.<o:p></o:p></span></li><li class="MsoNormal" style="margin-top: 6pt; margin-bottom: 6pt;"><span style="font-family: "Arial","sans-serif";">Create a cartoon mascot for your site – then hold a competition for someone to create the best game for it – pay the winner a decent amount.<o:p></o:p></span></li></ol> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <b style=""><span style="font-size: 12pt; font-family: "Arial","sans-serif";"> <br /> </span></b> <p class="MsoNormal"><b style=""><u><span style="font-size: 14pt; font-family: "Arial","sans-serif";">Section 2 – In Dealership Digital Advertising Training<o:p></o:p></span></u></b></p> <p class="MsoNormal"><span style="font-size: 8pt;"><o:p> </o:p></span></p> <p class="MsoNormal">The following 2 day agenda outlines and describes the in-dealership training program that Ford Motor Company’s Digital Marketing Team has prescribed and developed.<span style=""> </span>The services are provided through the ADP Digital Marketing Consulting Team.<span style=""> </span>ADP has a team of highly trained and experienced Digital Advertising Managers who come to your dealership and get you started with Digital Advertising Campaigns that are more likely to produce results for your dealership than if you tried to go it alone.</p> <p class="MsoNormal" style="text-align: right;" align="right"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image012.gif" shapes="_x0000_i1034" width="614" border="0" height="751" /><span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"> <o:p></o:p></span></p> <p class="MsoNormal" style="margin-bottom: 6pt;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image014.gif" shapes="_x0000_i1035" width="642" border="0" height="785" /></p> <p class="MsoNormal" style="margin-bottom: 6pt;"><o:p> </o:p></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">A sample of the Ford and Lincoln Mercury Dealer Enrollment agreement used to enroll in this service is shown in Appendix B.<span style=""> </span>Dealer cost along with terms and conditions are shown in the document listed in Appendix B. <br /> </span><b style=""><u><span style="font-size: 14pt; font-family: "Arial","sans-serif";">Section 3 – A Turn Key Digital Advertising Solution for Dealers<o:p></o:p></span></u></b></p> <p class="MsoNormal"><span style="position: absolute; z-index: 251658240; margin-left: 0px; margin-top: 804px; width: 652px; height: 68px;"> <table cellpadding="0" cellspacing="0"> <tbody><tr> <td style="vertical-align: top;" width="652" height="68"><span style="position: absolute; z-index: 251658240;"> <table width="100%" cellpadding="0" cellspacing="0"> <tbody><tr> <td> <div shape="_x0000_s1060" style="padding: 2.88pt 5.76pt;" class="shape"> <p class="MsoNormal" style=""><i><span style="font-size: 8pt; font-family: "Arial","sans-serif"; color: black;">*To learn more about how your dealership can benefit from a stronger online presence the Ford, Lincoln and Mercury Digital Advertising Program for Dealers sponsors a search engine ranking analysis at no cost to the dealer that shows what car buyers see when searching for information about your products and services.<span style=""> </span>Google is a trademark of Google, Inc and is registered in the <st1:country-region st="on"><st1:place st="on">US</st1:place></st1:country-region><o:p></o:p></span></i></p> </div> </td> </tr> </tbody></table> </span> </td> </tr> </tbody></table> </span><b style=""><span style="font-family: "Arial","sans-serif";"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image017.gif" shapes="_x0000_s1028 _x0000_s1029 _x0000_s1030 Text_x0020_Box_x0020_48 Rectangle_x0020_55 Picture_x0020_62 Text_x0020_Box_x0020_64 Rectangle_x0020_57 Text_x0020_Box_x0020_6 Text_x0020_Box_x0020_51" width="664" height="852" /></span></b><b style=""><span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></b></p> <b style=""><span style="font-size: 12pt; font-family: "Arial","sans-serif";"> <br /> </span></b> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><b style=""><span style="font-family: "Arial","sans-serif";"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image022.gif" shapes="_x0000_s1038 _x0000_s1039 Rectangle_x0020_223 Text_x0020_Box_x0020_224 Text_x0020_Box_x0020_189 Rectangle_x0020_222 _x0000_s1044 _x0000_s1045 _x0000_s1046 _x0000_s1047 _x0000_s1048 Picture_x0020_249 _x0000_s1050 _x0000_s1051 _x0000_s1052 _x0000_s1053 Picture_x0020_250" width="676" height="854" /></span></b><b style=""><span style="font-family: "Arial","sans-serif";"> <br /> <img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image024.jpg" shapes="_x0000_i1036" width="637" border="0" height="816" /></span></b><span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></p> <span class="mw-headline"><b><span style="font-size: 18pt; font-family: "Arial","sans-serif";" lang="EN"> <br /> </span></b></span> <h2><span class="mw-headline"><span style="font-family: "Arial","sans-serif"; font-weight: normal;" lang="EN"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image026.jpg" shapes="_x0000_i1037" width="617" border="0" height="877" /></span></span><span class="mw-headline"><span style="font-family: "Arial","sans-serif";" lang="EN"> <br /> </span></span><span class="mw-headline"><span style="font-family: "Arial","sans-serif"; font-weight: normal;" lang="EN"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image028.jpg" shapes="_x0000_i1038" width="623" border="0" height="900" /></span></span><span class="mw-headline"><span style="font-family: "Arial","sans-serif";" lang="EN"> <br /> </span></span><span class="mw-headline"><span style="font-family: "Arial","sans-serif"; font-weight: normal;" lang="EN"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image029.jpg" shapes="_x0000_i1039" width="640" border="0" height="888" /></span></span><span class="mw-headline"><span style="font-family: "Arial","sans-serif";" lang="EN"> <br /> </span></span><span class="mw-headline"><span style="font-size: 16pt; font-family: "Arial","sans-serif";" lang="EN">Appendix A<o:p></o:p></span></span></h2> <h2><span class="mw-headline"><span style="font-size: 14pt; font-family: "Arial","sans-serif";" lang="EN">Digital Advertising Purchasing variations</span></span><span style="font-size: 14pt; font-family: "Arial","sans-serif";" lang="EN"><o:p></o:p></span></h2> <p><span style="font-family: "Arial","sans-serif";" lang="EN">The three most common ways in which online advertising is purchased are <a href="http://en.wikipedia.org/wiki/Cost_Per_Impression" title="Cost Per Impression"><span style="font-family: "Times New Roman","serif";">CPM</span></a>, <a href="http://en.wikipedia.org/wiki/Cost_Per_Click" title="Cost Per Click"><span style="font-family: "Times New Roman","serif";">CPC</span></a>, and <a href="http://en.wikipedia.org/wiki/Cost_Per_Action" title="Cost Per Action"><span style="font-family: "Times New Roman","serif";">CPA</span></a>.<o:p></o:p></span></p> <ul type="disc"><li class="MsoNormal" style=""><b><span style="font-family: "Arial","sans-serif";" lang="EN">CPM (Cost Per Impression)</span></b><span style="font-family: "Arial","sans-serif";" lang="EN"> is where advertisers pay for exposure of their message to a specific audience. CPM costs are priced per thousand impressions. The M in the acronym is the Roman numeral for one thousand.<o:p></o:p></span></li></ul> <h1 style="margin-left: 0.5in;"><span style="font-size: 12pt; font-weight: normal;">CPM Refers to Cost per thousand impressions.<span style=""> </span>The CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, registration, sale).<o:p></o:p></span></h1> <p style="margin-left: 0.5in;"><span style="font-family: "Arial","sans-serif";">The total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at $10 CPM equals a $10,000 total price.<o:p></o:p></span></p> <p style="margin-left: 0.5in;"><i><span style="font-family: "Arial","sans-serif";">1,000,000 / 1,000 = 1,000 units <br />1,000 units <span style="">X</span> $10 CPM = $10,000 total price</span></i><span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></p> <p style="margin-left: 0.5in;"><span style="font-family: "Arial","sans-serif";">The amount paid per impression is calculated by dividing the CPM by 1000. For example, a $10 CPM equals $.01 per impression.<o:p></o:p></span></p> <p style="margin-left: 0.5in;"><span style="font-family: "Arial","sans-serif";">$10 CPM / 1000 impressions = $.01 per impression<i><o:p></o:p></i></span></p> <ul type="disc"><li class="MsoNormal" style=""><b><span style="font-family: "Arial","sans-serif";" lang="EN">CPV (Cost Per Visitor)</span></b><span style="font-family: "Arial","sans-serif";" lang="EN"> is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website. <o:p></o:p></span></li></ul> <ul type="disc"><li class="MsoNormal" style=""><b><span style="font-family: "Arial","sans-serif";" lang="EN">CPC (Cost Per Click)</span></b><span style="font-family: "Arial","sans-serif";" lang="EN"> is also known as <a href="http://en.wikipedia.org/wiki/Pay_per_click" title="Pay per click"><span style="font-family: "Times New Roman","serif";">Pay per click</span></a> (PPC). Advertisers pay every time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site. <o:p></o:p></span></li></ul> <ul type="disc"><li class="MsoNormal" style=""><b><span style="font-family: "Arial","sans-serif";" lang="EN">CPA (Cost Per Action)</span></b><span style="font-family: "Arial","sans-serif";" lang="EN"> or (Cost Per Acquisition) advertising is performance based and is common in the <a href="http://en.wikipedia.org/wiki/Affiliate_marketing" title="Affiliate marketing"><span style="font-family: "Times New Roman","serif";">affiliate marketing</span></a> sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge. Similarly, CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale. Also common, CPO (Cost Per Order) advertising is based on each time an order is transacted. <o:p></o:p></span></li></ul> <ul type="disc"><li class="MsoNormal" style=""><b><span style="font-family: "Arial","sans-serif";" lang="EN"><a href="http://en.wikipedia.org/wiki/Cost_per_conversion" title="Cost per conversion"><span style="font-family: "Times New Roman","serif";">Cost per conversion</span></a></span></b><span style="font-family: "Arial","sans-serif";" lang="EN"> Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase. <o:p></o:p></span></li></ul> <p><span style="font-family: "Arial","sans-serif";" lang="EN">Though, as seen above, the large majority of online advertising has a cost that is brought about by usage or interaction of an ad, there are a few other methods of advertising online that only require a one time payment. <a href="http://en.wikipedia.org/wiki/The_Million_Dollar_Homepage" title="The Million Dollar Homepage"><span style="font-family: "Times New Roman","serif";">The Million Dollar Homepage</span></a> is a very successful example of this. Visitors were able to pay $1 per pixel of advertising space and their advert would remain on the homepage for as long as the website exists with no extra costs.<o:p></o:p></span></p> <ul type="disc"><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";" lang="EN">Floating ad:</span></b><span style="font-family: "Arial","sans-serif";" lang="EN"> An ad which moves across the user's screen or floats above the content. <o:p></o:p></span></li><li class="MsoNormal" style=""><span style="font-family: "Arial","sans-serif";" lang="EN">Expanding ad: An ad which changes size and which may alter the contents of the webpage. <o:p></o:p></span></li><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";" lang="EN">Polite ad:</span></b><span style="font-family: "Arial","sans-serif";" lang="EN"> A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed <o:p></o:p></span></li><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";" lang="EN">Wallpaper ad:</span></b><span style="font-family: "Arial","sans-serif";" lang="EN"> An ad which changes the background of the page being viewed. <o:p></o:p></span></li><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";" lang="EN">Trick banner:</span></b><span style="font-family: "Arial","sans-serif";" lang="EN"> A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert. <o:p></o:p></span></li><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";" lang="EN">Pop-up:</span></b><span style="font-family: "Arial","sans-serif";" lang="EN"> A new window which opens in front of the current one, displaying an advertisement, or entire webpage. <o:p></o:p></span></li><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";" lang="EN">Pop-under:</span></b><span style="font-family: "Arial","sans-serif";" lang="EN"> Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows. <o:p></o:p></span></li><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";" lang="EN">Video ad:</span></b><span style="font-family: "Arial","sans-serif";" lang="EN"> similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed. <o:p></o:p></span></li><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";" lang="EN">Map ad:</span></b><span style="font-family: "Arial","sans-serif";" lang="EN"> text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps. <o:p></o:p></span></li><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";" lang="EN">Mobile ad:</span></b><span style="font-family: "Arial","sans-serif";" lang="EN"> an <a href="http://en.wikipedia.org/wiki/SMS" title="SMS"><span style="font-family: "Times New Roman","serif";">SMS</span></a> text or multi-media message sent to a cell phone. <o:p></o:p></span></li></ul> <p><span style="font-family: "Arial","sans-serif";" lang="EN">In addition, ads containing <a href="http://en.wikipedia.org/wiki/Streaming_video" title="Streaming video"><span style="font-family: "Times New Roman","serif";">streaming video</span></a> or <a href="http://en.wikipedia.org/wiki/Streaming_audio" title="Streaming audio"><span style="font-family: "Times New Roman","serif";">streaming audio</span></a> are becoming very popular with advertisers.<o:p></o:p></span></p> <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> <br /> </span> <p class="MsoNormal"><b style=""><span style="font-size: 16pt; font-family: "Arial","sans-serif";">Appendix B</span></b><span style="font-size: 8pt;"><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: center;" align="center"><span style=""> </span><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image031.jpg" shapes="_x0000_s1027" width="66" height="27" /><span style=""> </span><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image033.gif" shapes="_x0000_s1026" width="122" height="27" /><span style=""> </span><span style=""> </span><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image035.jpg" shapes="_x0000_i1040" width="55" border="0" height="27" /><span style="font-size: 16pt;"><o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 3in; text-indent: 0.5in;"><span style="font-size: 8pt;"><o:p> </o:p></span></p> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8pt;"><o:p> </o:p></span></p> <p class="MsoNormal" style="text-align: center;" align="center"><b style=""><span style="font-size: 11pt;">ADP Consulting Services Digital Advertising In-Dealership Training Enrollment Form<o:p></o:p></span></b></p> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8pt;">(Contracts fax number: 401-385-9457, Corporate Office Ph: 401-385-3203)<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 8pt;"><o:p> </o:p></span></p> <div align="center"> <table class="MsoNormalTable" style="border: medium none ; width: 538.95pt; margin-left: -37.65pt; border-collapse: collapse;" width="719" border="1" cellpadding="0" cellspacing="0"> <tbody><tr style=""> <td colspan="21" style="border: 1pt solid windowtext; padding: 0in 5.4pt; width: 530.35pt;" valign="top" width="707"> <p class="MsoNormal" style="margin: 1pt 0in; text-align: center;" align="center"><b style=""><span style="font-size: 11pt;">Dealership Information<o:p></o:p></span></b></p> </td> <td style="border: medium none ; padding: 0in;" colspan="2" width="11"><p class="MsoNormal"> </p></td> </tr> <tr style=""> <td colspan="5" style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0in 5.4pt; width: 118.5pt;" valign="top" width="158"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;">Dealership:<o:p></o:p></span></p> </td> <td colspan="5" style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0in 5.4pt; width: 143.05pt;" valign="top" width="191"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;"><o:p> </o:p></span></p> </td> <td colspan="3" style="border: medium none ; padding: 0in 5.4pt; width: 56.25pt;" valign="top" width="75"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;">Sales Code:<o:p></o:p></span></p> </td> <td colspan="4" style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0in 5.4pt; width: 78.9pt;" valign="top" width="105"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;"><o:p> </o:p></span></p> </td> <td colspan="2" style="border: medium none ; padding: 0in 5.4pt; width: 49.75pt;" valign="top" width="66"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;">P & Code:<o:p></o:p></span></p> </td> <td colspan="2" style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 83.9pt;" valign="top" width="112"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;"><o:p> </o:p></span></p> </td> <td style="border: medium none ; padding: 0in;" colspan="2" width="11"><p class="MsoNormal"> </p></td> </tr> <tr style=""> <td colspan="5" style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0in 5.4pt; width: 118.5pt;" valign="top" width="158"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;">Street Address:<o:p></o:p></span></p> </td> <td colspan="5" style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0in 5.4pt; width: 143.05pt;" valign="top" width="191"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;"><o:p> </o:p></span></p> </td> <td colspan="3" style="border: medium none ; padding: 0in 5.4pt; width: 56.25pt;" valign="top" width="75"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;">Phone:<o:p></o:p></span></p> </td> <td colspan="4" style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0in 5.4pt; width: 78.9pt;" valign="top" width="105"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;"><o:p> </o:p></span></p> </td> <td colspan="2" style="border: medium none ; padding: 0in 5.4pt; width: 49.75pt;" valign="top" width="66"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;">Fax:<o:p></o:p></span></p> </td> <td colspan="2" style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 83.9pt;" valign="top" width="112"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;"><o:p> </o:p></span></p> </td> <td style="border: medium none ; padding: 0in;" colspan="2" width="11"><p class="MsoNormal"> </p></td> </tr> <tr style=""> <td colspan="5" style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0in 5.4pt; width: 118.5pt;" valign="top" width="158"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;">City:<o:p></o:p></span></p> </td> <td colspan="5" style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0in 5.4pt; width: 143.05pt;" valign="top" width="191"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;"><o:p> </o:p></span></p> </td> <td colspan="3" style="border: medium none ; padding: 0in 5.4pt; width: 56.25pt;" valign="top" width="75"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;">State:<o:p></o:p></span></p> </td> <td colspan="4" style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0in 5.4pt; width: 78.9pt;" valign="top" width="105"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;"><o:p> </o:p></span></p> </td> <td colspan="2" style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0in 5.4pt; width: 49.75pt;" valign="top" width="66"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;">Zip:<o:p></o:p></span></p> </td> <td colspan="2" style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 83.9pt;" valign="top" width="112"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;"><o:p> </o:p></span></p> </td> <td style="border: medium none ; padding: 0in;" colspan="2" width="11"><p class="MsoNormal"> </p></td> </tr> <tr style=""> <td colspan="5" style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0in 5.4pt; width: 118.5pt;" valign="top" width="158"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;">Dealer Principal:<o:p></o:p></span></p> </td> <td colspan="5" style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0in 5.4pt; width: 143.05pt;" valign="top" width="191"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;"><o:p> </o:p></span></p> </td> <td colspan="3" style="border: medium none ; padding: 0in 5.4pt; width: 56.25pt;" valign="top" width="75"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;">Email:<o:p></o:p></span></p> </td> <td colspan="8" style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 212.55pt;" valign="top" width="283"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;"><o:p> </o:p></span></p> </td> <td style="border: medium none ; padding: 0in;" colspan="2" width="11"><p class="MsoNormal"> </p></td> </tr> <tr style=""> <td colspan="5" style="border-style: none none solid solid; border-color: -moz-use-text-color -moz-use-text-color windowtext windowtext; border-width: medium medium 1pt 1pt; padding: 0in 5.4pt; width: 118.5pt;" valign="top" width="158"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;">Primary Contact:<o:p></o:p></span></p> </td> <td colspan="5" style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0in 5.4pt; width: 143.05pt;" valign="top" width="191"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;"><o:p> </o:p></span></p> </td> <td colspan="3" style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0in 5.4pt; width: 56.25pt;" valign="top" width="75"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;">Email:<o:p></o:p></span></p> </td> <td colspan="8" style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 212.55pt;" valign="top" width="283"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;"><o:p> </o:p></span></p> </td> <td style="border: medium none ; padding: 0in;" colspan="2" width="11"><p class="MsoNormal"> </p></td> </tr> <tr style="height: 20.1pt;"> <td style="border: medium none ; padding: 0in;" width="9"><p class="MsoNormal"> </p></td> <td colspan="21" style="border-style: none double double; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1.5pt 1.5pt; padding: 0in 5.4pt; width: 530.85pt; height: 20.1pt;" width="708"> <p class="MsoNormal" style="margin: 1pt 0in; text-align: center;" align="center"><b style=""><u><span style="font-size: 11pt;">2008 Digital Advertising Program for Dealers In-Dealership Training Services – ADP Catalog #</span></u></b> <b style=""><u><span style="font-size: 11pt;">00042-27<o:p></o:p></span></u></b></p> </td> <td style="border: medium none ; padding: 0in;" width="1"><p class="MsoNormal"> </p></td> </tr> <tr style="height: 58.35pt;"> <td style="border: medium none ; padding: 0in;" width="9"><p class="MsoNormal"> </p></td> <td style="border-style: none none double double; border-color: -moz-use-text-color -moz-use-text-color windowtext windowtext; border-width: medium medium 1.5pt 1.5pt; padding: 0in 5.4pt; width: 11.8pt; height: 58.35pt;" valign="top" width="16"> <p class="MsoNormal" style="margin: 1pt 0in 1pt -3.15pt;"><span style="font-size: 10pt;"><o:p> </o:p></span></p> </td> <td colspan="20" style="border-style: none double double none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1.5pt 1.5pt medium; padding: 0in 5.4pt; width: 519.05pt; height: 58.35pt;" valign="top" width="692"> <p class="MsoNormal" style="margin: 2.4pt 0in 2.4pt 8.7pt; text-indent: -8.7pt;"><span style="font-size: 10pt; font-family: Wingdings;"><span style="">o</span></span><span style="font-size: 10pt;"> Digital Advertising Ford and Lincoln Mercury Training Module (2 days )<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 2.4pt 0in;"><span style="font-size: 10pt;">This service provides 2 days of onsite training, following a Ford-specific digital advertising curriculum.<span style=""> </span>Sold per site.<span style=""> </span>No discounting.<span style=""> </span>Fee includes all travel related expenses for trainer. The following ADP Dealer Services catalog number is to be used specifically for the Ford/Lincoln/Mercury digital advertising program only: 00042-27<o:p></o:p></span></p> </td> <td style="border: medium none ; padding: 0in;" width="1"><p class="MsoNormal"> </p></td> </tr> <tr style=""> <td style="border: medium none ; padding: 0in;" width="9"><p class="MsoNormal"> </p></td> <td colspan="21" style="border-style: none solid; border-color: -moz-use-text-color windowtext; border-width: medium 1pt; padding: 0in 5.4pt; width: 530.85pt;" valign="top" width="708"> <p class="MsoNormal" style="margin: 1pt 0in; text-align: center;" align="center"><b style="">Dealership Training Cost / Commitment<u><o:p></o:p></u></b></p> </td> <td style="border: medium none ; padding: 0in;" width="1"><p class="MsoNormal"> </p></td> </tr> <tr style=""> <td style="border: medium none ; padding: 0in;" width="9"><p class="MsoNormal"> </p></td> <td colspan="2" style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0in 5.4pt; width: 27.85pt;" valign="top" width="37"> <p class="MsoNormal" style="margin: 1pt 0in;"><o:p> </o:p></p> </td> <td style="border: medium none ; padding: 0in 5.4pt; width: 47.3pt;" valign="top" width="63"> <p class="MsoNormal" style="margin: 1pt 0in;"><o:p> </o:p></p> </td> <td colspan="3" style="border: medium none ; padding: 0in 5.4pt; width: 110.8pt;" valign="top" width="148"> <p class="MsoNormal" style="margin: 1pt 0in; text-align: center;" align="center"><span style="font-size: 8pt;">Total Days <o:p></o:p></span></p> </td> <td style="border: medium none ; padding: 0in 5.4pt; width: 25pt;" valign="top" width="33"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 8pt;"><o:p> </o:p></span></p> </td> <td colspan="7" style="border: medium none ; padding: 0in 5.4pt; width: 153pt;" valign="top" width="204"> <p class="MsoNormal" style="margin: 1pt 0in; text-align: center;" align="center"><span style="font-size: 8pt;">Dealer Cost (Price per Day)<o:p></o:p></span></p> </td> <td style="border: medium none ; padding: 0in 5.4pt; width: 20.35pt;" valign="top" width="27"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 8pt;"><o:p> </o:p></span></p> </td> <td colspan="4" style="border: medium none ; padding: 0in 5.4pt; width: 135.8pt;" valign="top" width="181"> <p class="MsoNormal" style="margin: 1pt 0in; text-align: center;" align="center"><span style="font-size: 8pt;">Total Dealer Investment<o:p></o:p></span></p> </td> <td colspan="3" style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0in 5.4pt; width: 11.8pt;" valign="top" width="16"> <p class="MsoNormal" style="margin: 1pt 0in;"><o:p> </o:p></p> </td> </tr> <tr style=""> <td style="border: medium none ; padding: 0in;" width="9"><p class="MsoNormal"> </p></td> <td colspan="2" style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0in 5.4pt; width: 27.85pt;" valign="top" width="37"> <p class="MsoNormal" style="margin: 1pt 0in;"><o:p> </o:p></p> </td> <td style="border: medium none ; padding: 0in 5.4pt; width: 47.3pt;" valign="top" width="63"> <p class="MsoNormal" style="margin: 1pt 0in;"><o:p> </o:p></p> </td> <td colspan="3" style="border: medium none ; padding: 0in 5.4pt; width: 110.8pt;" valign="top" width="148"> <p class="MsoNormal" style="margin: 1pt 0in; text-align: center;" align="center"><u><span style="font-size: 8pt;">_________2___________<o:p></o:p></span></u></p> </td> <td colspan="2" style="border: medium none ; padding: 0in 5.4pt; width: 47.25pt;" valign="top" width="63"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 8pt;"><o:p> </o:p></span></p> </td> <td colspan="5" style="border: medium none ; padding: 0in 5.4pt; width: 103.85pt;" valign="top" width="138"> <p class="MsoNormal" style="margin: 1pt 0in; text-align: center;" align="center"><span style="font-size: 8pt;">$1870.00<o:p></o:p></span></p> </td> <td colspan="2" style="border: medium none ; padding: 0in 5.4pt; width: 47.25pt;" valign="top" width="63"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 8pt;"><o:p> </o:p></span></p> </td> <td colspan="4" style="border: medium none ; padding: 0in 5.4pt; width: 135.8pt;" valign="top" width="181"> <p class="MsoNormal" style="margin: 1pt 0in;"><u><span style="font-size: 8pt;">_________$3740.00_______<o:p></o:p></span></u></p> </td> <td colspan="3" style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0in 5.4pt; width: 11.8pt;" valign="top" width="16"> <p class="MsoNormal" style="margin: 1pt 0in;"><o:p> </o:p></p> </td> </tr> <tr style="height: 81pt;"> <td style="border: medium none ; padding: 0in;" width="9"><p class="MsoNormal"> </p></td> <td colspan="21" style="border-style: none solid; border-color: -moz-use-text-color windowtext; border-width: medium 1pt; padding: 0in 5.4pt; width: 530.85pt; height: 81pt;" valign="top" width="708"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 8pt;">Traditional In Store Training can cost up to $2400.00 per day or more<span style="color: black;">.<span style=""> </span>Ford Motor Company recommends and endorses this ADP Digital Marketing Consulting Services training offering for dealers who decide to implement digital advertising campaigns.<span style=""> </span>Dealership cost is $1870.00 per day for two days and a total cost of $3740. <span style=""> </span>Ford Motor Company reserves the right to revise the In-Dealership Training and provide a Subsidy Qualification upon written notification to the dealer, providing new terms and conditions, which will remain in place unless this enrollment agreement is terminated</span>.<span style=""> </span>By signing this enrollment agreement you agree to be billed for the actual training days received. I understand that billing will be issued through ADP Dealer Services generated invoices and the billing is based on actual training days received. I also understand that any days not taken in a specific quarter may be forfeited and Ford Motor Company reserves the right to re-assign these days to another dealer. I also agree that all appropriate persons will be present to participate in the training on all scheduled training days.<o:p></o:p></span></p> </td> <td style="border: medium none ; padding: 0in;" width="1"><p class="MsoNormal"> </p></td> </tr> <tr style=""> <td style="border: medium none ; padding: 0in;" width="9"><p class="MsoNormal"> </p></td> <td colspan="21" style="border: 1pt solid windowtext; padding: 0in 5.4pt; width: 530.85pt;" valign="top" width="708"> <p class="MsoNormal" style="margin: 1pt 0in; text-align: center;" align="center"><b style="">Terms and Conditions<o:p></o:p></b></p> </td> <td style="border: medium none ; padding: 0in;" width="1"><p class="MsoNormal"> </p></td> </tr> <tr style="height: 159.25pt;"> <td style="border: medium none ; padding: 0in;" width="9"><p class="MsoNormal"> </p></td> <td colspan="21" style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 530.85pt; height: 159.25pt;" valign="top" width="708"> <p class="MsoNormal" style="margin: 5pt 0in;"><span style="font-size: 8pt;">Either party may terminate this enrollment agreement upon 30 days written notice. It is further agreed that termination of this enrollment agreement by the dealer will require an exit meeting between ADP and the Dealer Principal.<span style=""> </span><u>Note</u>: Cancellation of scheduled training or call dates are counted as training days and subject to billing, unless written notification to ADP is received 10 days prior to the scheduled training or call date. <u>Ownership; Confidentiality</u>.<span style=""> </span>You acknowledge that ADP, or if applicable, third party providers (“Other Providers”) own all right and title to any training materials or curriculum, software and any other items (collectively, the “Training Materials”) provided by ADP.<span style=""> </span>ADP reserves all rights not expressly granted herein.<span style=""> </span>You acknowledge that the Training Materials provided hereunder contain confidential information and techniques developed by ADP and Other Providers and are to be used for Your internal purposes only in conjunction with the training provided.<span style=""> </span>You agree: (a) not to copy, distribute, modify or create derivative works based on the Training Materials; (b) to maintain the Training Materials in complete confidence; (c) not to disclose or provide access to any Training Materials to any third party, except your employees who have a need for access to operate your business and who agree to comply with your obligations under this enrollment agreement; (d) to notify us immediately of any unauthorized use or disclosure of the Training Materials; and (e) to cooperate with us to protect the proprietary rights in the Training Materials. You also agree not to modify, disassemble, reverse engineer, create derivative works based on, decompile or relicense, sublicense or otherwise distribute any software provided to you hereunder.<span style=""> </span>ADP makes no representations as to improved performance levels of Your business as a result of the Services provided.<span style=""> </span>ADP HEREBY DISCLAIMS ANY AND ALL WARRANTIES WHETHER EXPRESS OR IMPLIED WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.<span style=""> </span>ADP SHALL NOT BE RESPONSIBLE FOR ANY DIRECT OR INDIRECT DAMAGES ARISING AS A RESULT OF THE TRAINING PROVIDED HEREUNDER, WHETHER OR NOT FORSEEABLE UNDER ANY THEORY OF RECOVERY.<o:p></o:p></span></p> </td> <td style="border: medium none ; padding: 0in;" width="1"><p class="MsoNormal"> </p></td> </tr> <tr style=""> <td style="border: medium none ; padding: 0in;" width="9"><p class="MsoNormal"> </p></td> <td colspan="21" style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0in 5.4pt; width: 530.85pt;" valign="top" width="708"> <p class="MsoNormal" style="margin: 1pt 0in; text-align: center;" align="center"><b style=""><span style="font-size: 11pt;">Dealership, Ford Motor Company & ADP Consulting Services Signatory Authority<o:p></o:p></span></b></p> </td> <td style="border: medium none ; padding: 0in;" width="1"><p class="MsoNormal"> </p></td> </tr> <tr style="height: 18.85pt;"> <td style="border: medium none ; padding: 0in;" width="9"><p class="MsoNormal"> </p></td> <td colspan="5" style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0in 5.4pt; width: 130.85pt; height: 18.85pt;" valign="bottom" width="174"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;">Dealership Signatory Authority:<o:p></o:p></span></p> </td> <td colspan="5" style="border: medium none ; padding: 0in 5.4pt; width: 152.1pt; height: 18.85pt;" valign="bottom" width="203"> <p class="MsoNormal" style="margin: 1pt 0in; text-align: center;" align="center"><u><span style="font-size: 10pt;">Signature:</span></u><span style="font-size: 10pt;">____________________<u><o:p></o:p></u></span></p> </td> <td style="border: medium none ; padding: 0in 5.4pt; width: 11.8pt; height: 18.85pt;" valign="bottom" width="16"> <p class="MsoNormal" style="margin: 1pt 0in; text-align: center;" align="center"><span style="font-size: 10pt;"><o:p> </o:p></span></p> </td> <td colspan="6" style="border: medium none ; padding: 0in 5.4pt; width: 105.2pt; height: 18.85pt;" valign="bottom" width="140"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;">Date:______________<o:p></o:p></span></p> </td> <td colspan="4" style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0in 5.4pt; width: 130.9pt; height: 18.85pt;" valign="bottom" width="175"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;">Print Name:________________<o:p></o:p></span></p> </td> <td style="border: medium none ; padding: 0in;" width="1"><p class="MsoNormal"> </p></td> </tr> <tr style=""> <td style="border: medium none ; padding: 0in;" width="9"><p class="MsoNormal"> </p></td> <td colspan="5" style="border-style: none none none solid; border-color: -moz-use-text-color -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium medium 1pt; padding: 0in 5.4pt; width: 130.85pt;" valign="top" width="174"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;"><o:p> </o:p></span></p> </td> <td colspan="5" style="border: medium none ; padding: 0in 5.4pt; width: 152.1pt;" valign="top" width="203"> <p class="MsoNormal" style="margin: 1pt 0in;"><u><span style="font-size: 10pt;"><o:p><span style="text-decoration: none;"> </span></o:p></span></u></p> </td> <td style="border: medium none ; padding: 0in 5.4pt; width: 11.8pt;" valign="top" width="16"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;"><o:p> </o:p></span></p> </td> <td colspan="6" style="border: medium none ; padding: 0in 5.4pt; width: 105.2pt;" valign="top" width="140"> <p class="MsoNormal" style="margin: 1pt 0in;"><u><span style="font-size: 10pt;"><o:p><span style="text-decoration: none;"> </span></o:p></span></u></p> </td> <td colspan="4" style="border-style: none solid none none; border-color: -moz-use-text-color windowtext -moz-use-text-color -moz-use-text-color; border-width: medium 1pt medium medium; padding: 0in 5.4pt; width: 130.9pt;" valign="top" width="175"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;"><o:p> </o:p></span></p> </td> <td style="border: medium none ; padding: 0in;" width="1"><p class="MsoNormal"> </p></td> </tr> <tr style="height: 30.6pt;"> <td style="border: medium none ; padding: 0in;" width="9"><p class="MsoNormal"> </p></td> <td colspan="5" style="border-style: none none solid solid; border-color: -moz-use-text-color -moz-use-text-color windowtext windowtext; border-width: medium medium 1pt 1pt; padding: 0in 5.4pt; width: 130.85pt; height: 30.6pt;" valign="top" width="174"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;">ADP Digital Marketing Representative:<o:p></o:p></span></p> </td> <td colspan="5" style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0in 5.4pt; width: 152.1pt; height: 30.6pt;" valign="top" width="203"> <p class="MsoNormal" style="margin: 1pt 0in;"><u><span style="font-size: 10pt;">Signature:</span></u><span style="font-size: 10pt;">____________________<u><o:p></o:p></u></span></p> </td> <td style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0in 5.4pt; width: 11.8pt; height: 30.6pt;" valign="top" width="16"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;"><o:p> </o:p></span></p> </td> <td colspan="6" style="border-style: none none solid; border-color: -moz-use-text-color -moz-use-text-color windowtext; border-width: medium medium 1pt; padding: 0in 5.4pt; width: 105.2pt; height: 30.6pt;" valign="top" width="140"> <p class="MsoNormal" style="margin: 1pt 0in;"><u><span style="font-size: 10pt;">Date:<span style=""> </span><o:p></o:p></span></u></p> </td> <td colspan="4" style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0in 5.4pt; width: 130.9pt; height: 30.6pt;" valign="top" width="175"> <p class="MsoNormal" style="margin: 1pt 0in;"><span style="font-size: 10pt;">Print Name:______________<o:p></o:p></span></p> </td> <td style="border: medium none ; padding: 0in;" width="1"><p class="MsoNormal"> </p></td> </tr>  <tr height="0"> <td style="border: medium none ;" width="8"></td> <td style="border: medium none ;" width="16"></td> <td style="border: medium none ;" width="15"></td> <td style="border: medium none ;" width="50"></td> <td style="border: medium none ;" width="48"></td> <td style="border: medium none ;" width="26"></td> <td style="border: medium none ;" width="92"></td> <td style="border: medium none ;" width="33"></td> <td style="border: medium none ;" width="25"></td> <td style="border: medium none ;" width="24"></td> <td style="border: medium none ;" width="45"></td> <td style="border: medium none ;" width="16"></td> <td style="border: medium none ;" width="24"></td> <td style="border: medium none ;" width="32"></td> <td style="border: medium none ;" width="32"></td> <td style="border: medium none ;" width="32"></td> <td style="border: medium none ;" width="11"></td> <td style="border: medium none ;" width="21"></td> <td style="border: medium none ;" width="53"></td> <td style="border: medium none ;" width="102"></td> <td style="border: medium none ;" width="4"></td> <td style="border: medium none ;" width="10"></td> <td style="border: medium none ;" width="1"></td> </tr>  </tbody></table> </div> <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> <br /> </span> <p class="MsoNormal"><o:p> </o:p></p> <p class="MsoNormal"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image036.gif" shapes="_x0000_i1041" width="624" border="0" height="789" /><span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"> <o:p></o:p></span></p> <span style="font-size: 12pt; font-family: "Times New Roman","serif";"> <br /> </span> <p class="MsoNormal" style="margin-bottom: 6pt;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image037.gif" shapes="_x0000_i1042" width="623" border="0" height="802" /> <br /> <b style=""><span style="font-size: 16pt; font-family: "Arial","sans-serif";">Appendix C<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 6pt;"><b style=""><span style="font-size: 14pt; font-family: "Arial","sans-serif";">MySpace.com Best Practices<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin-bottom: 6pt;"><b style=""><span style="font-family: "Arial","sans-serif";">How Dealers Can Deploy Viral Marketing on MySpace using 5 Easy-to-Try Tips<o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">Social networks offer powerful top-of-mind awareness opportunities for dealers. Online communities are a breeding ground for viral marketing. They help you motivate your advocates of your brand of vehicle to spread your dealership’s messages to their friends.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">Heidi Browning, Senior VP Client Solutions, Fox Interactive Media, and her colleagues at MySpace refer to viral consumer-to-consumer (C-to-C) branding as a campaign's "momentum effect." Display ads can have a Dealer-to-Consumer branding effect, but an online digital advertising campaign can gain momentum and have a stronger impact with Car Buyer-to-Car Buyer sharing of dealership information and recommendations.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">"It's that old notion of a referral from a friend is stronger than a referral from a dealership’s ad," Browning says.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">When trying to get a viral push, Browning says, "your media drives the momentum, your momentum drives, basically, all your value-added impressions have an impact on people's interest and intent to purchase your product."<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-family: "Arial","sans-serif";">There are six common ways people interact with retailers, including dealerships on MySpace:<o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <ol style="margin-top: 0in;" start="1" type="1"><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";">Visit a branded MySpace page <o:p></o:p></span></b></li></ol> <p class="MsoNormal" style="text-indent: 3pt;"><b style=""><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></b></p> <ol style="margin-top: 0in;" start="2" type="1"><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";">Download branded content <o:p></o:p></span></b></li></ol> <p class="MsoNormal" style="text-indent: 3pt;"><b style=""><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></b></p> <ol style="margin-top: 0in;" start="3" type="1"><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";">Share content with friends <o:p></o:p></span></b></li></ol> <p class="MsoNormal" style="text-indent: 3pt;"><b style=""><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></b></p> <ol style="margin-top: 0in;" start="4" type="1"><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";">Post content on their profiles <o:p></o:p></span></b></li></ol> <p class="MsoNormal" style="text-indent: 3pt;"><b style=""><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></b></p> <ol style="margin-top: 0in;" start="5" type="1"><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";">View content on friends' profiles <o:p></o:p></span></b></li></ol> <p class="MsoNormal" style="text-indent: 3pt;"><b style=""><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></b></p> <ol style="margin-top: 0in;" start="6" type="1"><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";">Receive content from a friend <o:p></o:p></span></b></li></ol> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-size: 14pt; font-family: "Arial","sans-serif";">Here are five tips for following a similar strategy:<o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-family: "Arial","sans-serif";">> Tip #1. Set up a MySpace profile<o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">First, set up a MySpace profile for both your dealership and each of your dealership’s departments. A profile for the service, parts, finance and insurance, and sales departments can help with creating a connection with that department’s customers. Dealers can create profiles, upload valuable content, hold contests, share content with their customers on their "friend list" and create opportunities for dealership focused messages to spread virally.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-family: "Arial","sans-serif";">> Tip #2. Know your audience<o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">MySpace members share loads of private information about themselves. "It's on their profiles for the world to see," Browning says. "This makes a dealer’s targeted audience easy to find and understand. You want to learn "what are their passions, what are they interested in, and how as a dealership you can align yourself with those passions."<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-family: "Arial","sans-serif";">You can gather the information yourself by:<o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <ul style="margin-top: 0in;" type="circle"><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";">Watching who's interacting with your brands and types of vehicles <o:p></o:p></span></b></li></ul> <p class="MsoNormal" style="text-indent: 3pt;"><b style=""><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></b></p> <ul style="margin-top: 0in;" type="circle"><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";">Seeing what their interests are <o:p></o:p></span></b></li></ul> <p class="MsoNormal" style="text-indent: 3pt;"><b style=""><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></b></p> <ul style="margin-top: 0in;" type="circle"><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";">Seeing what their friend's interests are <o:p></o:p></span></b></li></ul> <p class="MsoNormal" style="text-indent: 3pt;"><b style=""><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></b></p> <ul style="margin-top: 0in;" type="circle"><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";">Searching for similarly interested people on the network <o:p></o:p></span></b></li></ul> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">MySpace also offers an ad delivery system called "HyperTargeting." It's based on "user-expressed information," says Browning. "We have over 4 billion data points on our members. They tell us every day what they like, what music they listen to, what movies they watch, what TV shows they like, are they getting married, are they having kids. We are able to harness these interests and group people into high-level enthusiast segments. We've got about 700 segments that we can drill down into and deliver ads to."<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">Because the service is frequently customized, Browning could not point to an exact price for buying hyper-targeted MySpace ads, but she called it a "premium service" and its price is "one of the top."<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-family: "Arial","sans-serif";">> Tip #3. Empower your audience to spread the brand<o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">People go on MySpace to interact with friends. If you give them content that's fun or interesting and about the cars they drive, they will usually share it. Below are two examples of campaigns that encouraged users to interact with a dealership in all six of the ways listed above.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-family: "Arial","sans-serif";">#1. Dealership Branded MySpace contest<o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">ABC Ford held a “Burnout Band Slam” contest to promote its new 2008 Focus with Microsoft’s Sync system, in late 2007. The contest invited bands without a recording contract to submit songs to be voted on by the MySpace community at the Burnout Band Slam MySpace page. The winning bands received a Virgin Records demo contract and an agreement to have their song preloaded into the music library of every Sync equipped Focus sold by the dealership for one year.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-family: "Arial","sans-serif";">Band members spread the word to friends to vote for their songs. Other ways the campaign encouraged the momentum effect:<o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <ul style="margin-top: 0in;" type="circle"><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";">Downloadable video <o:p></o:p></span></b></li></ul> <p class="MsoNormal" style="text-indent: 3pt;"><b style=""><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></b></p> <ul style="margin-top: 0in;" type="circle"><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";">Downloadable images <o:p></o:p></span></b></li></ul> <p class="MsoNormal" style="text-indent: 3pt;"><b style=""><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></b></p> <ul style="margin-top: 0in;" type="circle"><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";">Downloadable desktops <o:p></o:p></span></b></li></ul> <p class="MsoNormal" style="text-indent: 3pt;"><b style=""><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></b></p> <ul style="margin-top: 0in;" type="circle"><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";">Downloadable MySpace profile skins <o:p></o:p></span></b></li></ul> <p class="MsoNormal" style="text-indent: 3pt;"><b style=""><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></b></p> <ul style="margin-top: 0in;" type="circle"><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";">Newsletter <o:p></o:p></span></b></li></ul> <p class="MsoNormal" style="text-indent: 3pt;"><b style=""><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></b></p> <ul style="margin-top: 0in;" type="circle"><li class="MsoNormal" style=""><b style=""><span style="font-family: "Arial","sans-serif";">Branded message board <o:p></o:p></span></b></li></ul> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-family: "Arial","sans-serif";">#2. Branded community experience<o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">XYZ Lincoln Mercury ran a campaign from its MySpace page for two types of vehicles: the Lincoln MKX and the Lincoln MKZ. Visitors to the page were encouraged to take a personality test to determine if they were a "MKX-type" or an "MKZ-type." After a visitor's type was determined, the page changed to a MKX- or MKZ-themed creative style and offered corresponding content specific to each vehicle.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">"That really got people engaged in that sort of competitive spirit. We arranged for people to have a smackdown with comments and blogs," Browning says. "For me, I was a MKX, so all of my assets that I could take to my page were MKX-related. I could only comment about the MKX against the MKZ... the whole smackdown thing. But that drove a ton of momentum because people would be like, 'Go check it out. What are you?'"<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">Be authentic<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">It's not easy to fool the MySpace crowd. They don't like underhanded marketing tactics and can immediately smell when something is fishy. Browning declined to name brands, but she has seen deceptive MySpace strategies fail.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">"They basically created this character for their brand. The person was just supposed to be a MySpace user and a blogger and supposed to be kind of a techie, funny person. He wasn't. The conversations were forced, and the products were woven [into the conversations] in an obvious way. It was not really well done and it showed. They didn't have a lot of friends. They didn't have a lot of people visiting. They didn't have a lot of people talking about their brand. They actually had some comments asking them, 'Are you for real?' You can't do that. People are smarter than that."<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-family: "Arial","sans-serif";">> Tip #4. Aim for the long term<o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">One-off campaigns can work in MySpace, but Browning suggests a long-term strategy to learn more about your dealership’s customers and their MySpace activities, and keep your dealership’s advocates engaged. Three ways to keep a MySpace page going are:<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-family: "Arial","sans-serif";">1. Refresh content <o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">Members will be more likely to visit your page if they expect something new. Content can include videos, coupons, digital banners, interviews, ringtones, podcasts, etc. The content needs to be valuable. Otherwise, no one will care or share. <o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-family: "Arial","sans-serif";">2. Plan in advance <o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">Have a publication strategy for your dealership’s MySpace profile. Don't neglect it because it's not your dealership’s web site homepage. Your profile is the face of your dealership to the MySpace community. Follow a plan to ensure that its content will be consistently valuable and prepared in advance. <o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-family: "Arial","sans-serif";"><span style=""> </span>3. Watch your communication strategy <o:p></o:p></span></b></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">"Once people say, 'I want to be a friend of you, as a dealership' opting into that dialogue with you, that means that the dealership has permission to send MySpace users bulletins, information and notices," says Browning.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">However, dealerships have to be respectful of that relationship to avoid damaging their reputation. "We've seen bad situations where dealers have messaged people on a weekly basis, and that's too much. It borders on too many conversations."<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">An example of a marketer who does it well: Ford Motor Company. "They only do it when they want to draw people back in to the community," Browning says. "They might only do a quarterly refresh of content message out, 'Hey, we've got some great information, new model introductions or great new videos,' a reason to come back with the community and reengage with the members there."<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <p class="MsoNormal"><b style=""><span style="font-family: "Arial","sans-serif";">> Tip #5. Use Video Best Practices To Generate Used Car Traffic<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 6pt 0in;"><b style=""><span style="font-family: "Arial","sans-serif";">Online Videos of Used Cars are Now Getting Indexed by Google<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";">Ford dealers selling used vehicles that learn about this new development are VERY excited about being at the top of Google search results for used cars they have for sale based on their online video content... Try this:<o:p></o:p></span></p> <h2 style="margin: 6pt 0in;"><span style="font-size: 12pt; font-family: "Arial","sans-serif"; font-weight: normal;">Go to <a href="http://www.google.com/"><span style="font-family: "Times New Roman","serif";">www.google.com</span></a> <br />Enter search query: "</span><span style="font-size: 12pt; font-family: "Arial","sans-serif";">used Hondas in <st1:city st="on"><st1:place st="on">santa clara</st1:place></st1:city></span><span style="font-size: 12pt; font-family: "Arial","sans-serif"; font-weight: normal;">" <br />Check out the results... </span><i style=""><span style="font-size: 10pt; font-family: "Arial","sans-serif"; font-weight: normal;">(Example shown below)</span></i><span style="font-size: 12pt; font-family: "Arial","sans-serif"; font-weight: normal;"><o:p></o:p></span></h2> <h2 style="margin: 6pt 0in;"><span style="font-size: 14pt; font-family: "Arial","sans-serif";"><a href="http://video.aol.com/video-detail/used-honda-accord-santa-clara-ca-95051/1538266282"><span style="font-family: "Times New Roman","serif";" lang="IT">Used Honda Accord Santa Clara CA 95051 – AOL Video</span></a><a href="javascript:void(0)"><span style="text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image038.gif" shapes="XPLSS_149429170U1" width="32" border="0" height="32" hspace="5" /></span></a></span><span style="font-size: 14pt; font-family: "Arial","sans-serif";" lang="IT"><o:p></o:p></span></h2> <table class="MsoNormalTable" style="" border="0" cellpadding="0" cellspacing="0"> <tbody><tr style=""> <td style="padding: 0in;"> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif";">Year: 2006 Make: <b>Honda</b> Model: Accord Engine: 2.4L I-4cyl Trans.: 5-Speed Automatic Exterior: Miles: 22070 Stevens Creek Nissan 4855 Stevens Creek Bo... <br /> </span><span class="a">video.aol.com/video-detail/<b>used</b>-<b>honda</b>-accord-<b>santa</b>-<b>clara</b>-ca-95051/1538266282 - 9 hours ago - </span><span style="font-family: "Arial","sans-serif";"><a href="http://www.google.com/search?hl=en&client=firefox-a&rls=org.mozilla:en-US:official&hs=Vx9&q=related:video.aol.com/video-detail/used-honda-accord-santa-clara-ca-95051/1538266282"><span style="font-family: "Times New Roman","serif";">Similar pages</span></a> - <span class="bl"><a href="http://www.google.com/search?q=used+hondas+in+santa+clara&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a"><span style="font-family: "Times New Roman","serif";">Note this</span></a></span><o:p></o:p></span></p> </td> </tr> </tbody></table> <p class="MsoNormal" style="margin-top: 12pt;"><b style=""><span style="font-family: "Arial","sans-serif";">NOTE:</span></b><span style="font-family: "Arial","sans-serif";"> Google is now ranking video content very high, the Ford LM Digital Advertising Program for Dealers from ADP Digital Marketing can tailor key words to match different search queries (entries) most relevant to your dealership’s advertising objectives.<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 6pt 0in;"><span style="font-family: "Arial","sans-serif";"><o:p> </o:p></span></p> <b><span style="font-size: 16pt; font-family: "Arial","sans-serif";"> <br /> </span></b> <h1>Appendix D</h1> <h1><span style="font-size: 14pt;">Top Visited Sites in the </span><st1:country-region st="on"><st1:place st="on"><span style="font-size: 14pt;">United States</span></st1:place></st1:country-region><span style="font-size: 14pt;"><o:p></o:p></span></h1> <p class="bottomdash"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">According to <a href="http://www.alexa.com/"><span style="font-family: "Times New Roman","serif";">www.alexa.com</span></a> these are the most popular sites on the web. <a href="http://www.alexa.com/site/help/traffic_learn_more"><span style="font-family: "Times New Roman","serif";">Learn more.</span></a><o:p></o:p></span></p> <h3><span style="color: rgb(57, 55, 51); font-weight: normal;">1. <span style=""> </span></span><span style="font-size: 12pt;"><a href="http://google.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Google</span></a><o:p></o:p></span></h3> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Enables users to search the Web, Usenet, and images. Features include PageRank, caching and translation of results, and an option to find similar pages. The company's focus is developing search technology.<span style=""> </span><a href="http://google.com/"><span style="font-family: "Times New Roman","serif";">google.com</span></a> <a href="http://www.alexa.com/data/details/main/google.com" title="Site info for google.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">google.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1044" width="9" border="0" height="11" /></span></a><b><o:p></o:p></b></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><a href="http://www.google.com/" title="Thumbnail image of google.com"></a></span><a href="http://www.google.com/"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image040.jpg" alt="Thumbnail image of google.com" title=""Thumbnail image of google.com"" shapes="_x0000_s1057" width="112" align="left" border="0" height="82" /></a><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><a href="http://www.google.com/" title="Thumbnail image of google.com"></a></span><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"> <br /> <br />  <br /> <o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <h3><span style="color: rgb(57, 55, 51); font-weight: normal;">2.<span style=""> </span></span><span style="font-size: 12pt;"><a href="http://yahoo.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Yahoo!</span></a><o:p></o:p></span></h3> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Personalized content and search options. Chatrooms, free e-mail, clubs, and pager. <br /><a href="http://yahoo.com/"><span style="font-family: "Times New Roman","serif";">yahoo.com</span></a> <a href="http://www.alexa.com/data/details/main/yahoo.com" title="Site info for yahoo.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">yahoo.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1045" width="9" border="0" height="11" /></span></a><b><o:p></o:p></b></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><a href="http://www.yahoo.com/" title="Thumbnail image of yahoo.com"></a></span><a href="http://www.yahoo.com/"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image041.jpg" alt="Thumbnail image of yahoo.com" title=""Thumbnail image of yahoo.com"" shapes="_x0000_s1058" width="112" align="left" border="0" height="82" /></a><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><a href="http://www.yahoo.com/" title="Thumbnail image of yahoo.com"></a></span><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"> <br /> <br />  <br /> <o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <h3><span style="color: rgb(57, 55, 51); font-weight: normal;">3. </span><span style="font-size: 12pt;"><a href="http://myspace.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Myspace</span></a><o:p></o:p></span></h3> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Social Networking Site <br /><a href="http://myspace.com/"><span style="font-family: "Times New Roman","serif";">myspace.com</span></a><span style=""> </span>Site info for myspace.com <a href="http://www.alexa.com/data/details/main/myspace.com" title="Site info for myspace.com"><span style="color: rgb(98, 102, 215); text-decoration: none;"> <img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1046" width="9" border="0" height="11" /></span></a><b><o:p></o:p></b></span></p> <p class="MsoNormal"><a href="http://www.myspace.com/"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image042.jpg" alt="Thumbnail image of myspace.com" title=""Thumbnail image of myspace.com"" shapes="_x0000_s1059" width="112" align="left" border="0" height="82" /></a><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><a href="http://www.myspace.com/" title="Thumbnail image of myspace.com"></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">. <br /> <br />  <br /> <o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">4. <span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://youtube.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">YouTube</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">YouTube is a way to get your videos to the people who matter to you. Upload, tag and share your videos worldwide! <br /><a href="http://youtube.com/"><span style="font-family: "Times New Roman","serif";">youtube.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/youtube.com" title="Site info for youtube.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">youtube.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1047" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">5.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://facebook.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Facebook</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">A social utility that connects people, to keep up with friends, upload photos, share links and videos. <br /><a href="http://facebook.com/"><span style="font-family: "Times New Roman","serif";">facebook.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/facebook.com" title="Site info for facebook.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">facebook.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1048" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">6.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://live.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Windows Live</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Search engine from Microsoft. <br /><a href="http://live.com/"><span style="font-family: "Times New Roman","serif";">live.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/live.com" title="Site info for live.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">live.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1049" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">7. <span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://wikipedia.org/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Wikipedia</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">An online collaborative encyclopedia. <br /><a href="http://wikipedia.org/"><span style="font-family: "Times New Roman","serif";">wikipedia.org</span></a> <br /><a href="http://www.alexa.com/data/details/main/wikipedia.org" title="Site info for wikipedia.org"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">wikipedia.org</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1050" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">8. <span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://msn.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Microsoft Network (MSN)</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Dialup access and content provider. <br /><a href="http://msn.com/"><span style="font-family: "Times New Roman","serif";">msn.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/msn.com" title="Site info for msn.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">msn.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1051" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">9. <span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://ebay.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">EBay</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">International person to person auction site, with products sorted into categories. <br /><a href="http://ebay.com/"><span style="font-family: "Times New Roman","serif";">ebay.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/ebay.com" title="Site info for ebay.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">ebay.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1052" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">10. <span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://aol.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">AOL</span></a><o:p></o:p></span></p> <p class="MsoNormal"><st1:place st="on"><st1:country-region st="on"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">America</span></st1:country-region></st1:place><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"> On Line's portal, offering search, shopping, channels, chat and mail. <br /><a href="http://aol.com/"><span style="font-family: "Times New Roman","serif";">aol.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/aol.com" title="Site info for aol.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">aol.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1053" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">11.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://blogger.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Blogger.com</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Free, automated weblog publishing tool that sends updates to a site via FTP. <br /><a href="http://blogger.com/"><span style="font-family: "Times New Roman","serif";">blogger.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/blogger.com" title="Site info for blogger.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">blogger.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1054" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">12.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://craigslist.org/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Craigslist.org</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><a href="http://craigslist.org/"><span style="font-family: "Times New Roman","serif";">craigslist.org</span></a> <br /><a href="http://www.alexa.com/data/details/main/craigslist.org" title="Site info for craigslist.org"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">craigslist.org</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1055" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">13.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://amazon.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Amazon.com</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Site has numerous personalization features and services including one-click buying, extensive customer and editorial product reviews, gift registries, gift certificates, wish lists, restaurant and movie listings, travel, and photo processing. <br /><a href="http://amazon.com/"><span style="font-family: "Times New Roman","serif";">amazon.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/amazon.com" title="Site info for amazon.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">amazon.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1056" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">14.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://go.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Go</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">A searchable directory, news, stocks, sports and free e-mail. <br /><a href="http://go.com/"><span style="font-family: "Times New Roman","serif";">go.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/go.com" title="Site info for go.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">go.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1057" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">15.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://photobucket.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Photobucket image hosting and photo sharing</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Provides image hosting for auctions, live journals, blogs, message boards, personal websites and online photo albums. Reliable, fast and very simple to use. <br /><a href="http://photobucket.com/"><span style="font-family: "Times New Roman","serif";">photobucket.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/photobucket.com" title="Site info for photobucket.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">photobucket.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1058" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">16.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://cnn.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">CNN - Cable News Network</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Includes US and international stories and analysis, weather, video clips, and program schedule. <br /><a href="http://cnn.com/"><span style="font-family: "Times New Roman","serif";">cnn.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/cnn.com" title="Site info for cnn.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">cnn.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1059" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">17.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://imdb.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">The Internet Movie Database</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Features plot summaries, reviews, cast lists, and theatre schedules. <br /><a href="http://imdb.com/"><span style="font-family: "Times New Roman","serif";">imdb.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/imdb.com" title="Site info for imdb.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">imdb.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1060" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">18.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://espn.go.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">ESPN Sportszone</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Information about all college and professional sports. <br /><a href="http://espn.go.com/"><span style="font-family: "Times New Roman","serif";">espn.go.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/espn.go.com" title="Site info for espn.go.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">espn.go.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1061" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">19.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://microsoft.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Microsoft Corporation</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Main site for product information, support, and news. <br /><a href="http://microsoft.com/"><span style="font-family: "Times New Roman","serif";">microsoft.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/microsoft.com" title="Site info for microsoft.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">microsoft.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1062" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">20.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://flickr.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Flickr</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Picture galleries available with social networking, chat, groups, and photo ratings. <br /><a href="http://flickr.com/"><span style="font-family: "Times New Roman","serif";">flickr.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/flickr.com" title="Site info for flickr.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">flickr.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1063" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">21. <span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://rapidshare.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">RapidShare</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Users can upload up to 100 meg files for sharing. Provides downloads of 100 megs per hour on the free service. Premium service also available. <br /><a href="http://rapidshare.com/"><span style="font-family: "Times New Roman","serif";">rapidshare.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/rapidshare.com" title="Site info for rapidshare.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">rapidshare.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1064" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">23.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://weather.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Weather.com</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Offers forecasts for cities worldwide as well as radar and satellite maps. Also includes news stories and allergy information. <br /><a href="http://weather.com/"><span style="font-family: "Times New Roman","serif";">weather.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/weather.com" title="Site info for weather.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">weather.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1065" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">24.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://comcast.net/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Comcast.net</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><a href="http://comcast.net/"><span style="font-family: "Times New Roman","serif";">comcast.net</span></a> <br /><a href="http://www.alexa.com/data/details/main/comcast.net" title="Site info for comcast.net"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">comcast.net</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1066" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">25. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://aim.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">AOL Instant Messenger</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">The official Web site of AOL Instant Messenger. Exchange messages with friends, family, and colleagues online. <br /><a href="http://aim.com/"><span style="font-family: "Times New Roman","serif";">aim.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/aim.com" title="Site info for aim.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">aim.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1067" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">26.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://wordpress.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Wordpress.com</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><a href="http://wordpress.com/"><span style="font-family: "Times New Roman","serif";">wordpress.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/wordpress.com" title="Site info for wordpress.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">wordpress.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1068" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">28.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://nytimes.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">The New York Times</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Online edition of the newspaper's news and commentary. [Registration required] <br /><a href="http://nytimes.com/"><span style="font-family: "Times New Roman","serif";">nytimes.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/nytimes.com" title="Site info for nytimes.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">nytimes.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1069" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">29. <span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://fastclick.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Fastclick</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">An online advertising agent that provides products, such as Ad Network and AdServer, to ensure optimal output and performance for its clients. <br /><a href="http://fastclick.com/"><span style="font-family: "Times New Roman","serif";">fastclick.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/fastclick.com" title="Site info for fastclick.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">fastclick.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1070" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">30.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://about.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">About</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Directory features links, articles and reviews. <br /><a href="http://about.com/"><span style="font-family: "Times New Roman","serif";">about.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/about.com" title="Site info for about.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">about.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1071" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">31. <span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://livejournal.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">LiveJournal</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">A service for journals and blogs, that also offers privacy controls, photo storage, publishing tools, style templates, and online communities for many interests. <br /><a href="http://livejournal.com/"><span style="font-family: "Times New Roman","serif";">livejournal.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/livejournal.com" title="Site info for livejournal.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">livejournal.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1072" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">32.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://digg.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Digg</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Technology focused news site where the stories are chosen by community members rather than editors. <br /><a href="http://digg.com/"><span style="font-family: "Times New Roman","serif";">digg.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/digg.com" title="Site info for digg.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">digg.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1073" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">34. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://ign.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">IGN</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Includes codes, reviews, previews, features, releases, hardware, contests, and a gamestore for console and PC games. <br /><a href="http://ign.com/"><span style="font-family: "Times New Roman","serif";">ign.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/ign.com" title="Site info for ign.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">ign.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1074" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">35. <span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://mapquest.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">MapQuest</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Find directions for and explore towns and cities worldwide. Display addresses on a map, view nearby businesses, get driving directions and maps, and plan a trip with city information. Also includes aerial photographs of selected areas. <br /><a href="http://mapquest.com/"><span style="font-family: "Times New Roman","serif";">mapquest.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/mapquest.com" title="Site info for mapquest.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">mapquest.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1075" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">36.</span></b><span style="font-family: "Arial","sans-serif";"><a href="http://imageshack.us/"><span style="color: rgb(0, 51, 204); text-decoration: none;">ImageShack</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">ImageShack® is a free image hosting solution. It can be used to share pictures with friends, as well as post images on message boards and blogs. It can also be used to direct link images from your personal website or online auction. And best of all, it's completely free. <br /><a href="http://imageshack.us/"><span style="font-family: "Times New Roman","serif";">imageshack.us</span></a> <br /><a href="http://www.alexa.com/data/details/main/imageshack.us" title="Site info for imageshack.us"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">imageshack.us</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1076" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">37. <span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://reference.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Reference.com</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Lexico Publishing Group provide an English dictionary and On This Day, with additional reference material from Crystal Reference, The Columbia Encyclopedia, and Wikipedia. Web directory uses ODP data. <br /><a href="http://reference.com/"><span style="font-family: "Times New Roman","serif";">reference.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/reference.com" title="Site info for reference.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">reference.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1077" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">38. <span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://apple.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Apple Computer, Inc.</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Apple's main homepage. <br /><a href="http://apple.com/"><span style="font-family: "Times New Roman","serif";">apple.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/apple.com" title="Site info for apple.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">apple.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1078" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">39. <span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://gamespot.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">GameSpot</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">News, reviews, previews, screen shots, movies, message boards, FAQs, game guides, and downloads for computer and console video games. <br /><a href="http://gamespot.com/"><span style="font-family: "Times New Roman","serif";">gamespot.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/gamespot.com" title="Site info for gamespot.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">gamespot.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1079" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">40. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://mozilla.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Mozilla.com</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><a href="http://mozilla.com/"><span style="font-family: "Times New Roman","serif";">mozilla.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/mozilla.com" title="Site info for mozilla.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">mozilla.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1080" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">42.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://nba.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">NBA.com</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">The official site of the National Basketball Association. Includes news, features, multimedia, player profiles, chat transcripts, schedules and statistics. <br /><a href="http://nba.com/"><span style="font-family: "Times New Roman","serif";">nba.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/nba.com" title="Site info for nba.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">nba.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1081" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">43. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://bbc.co.uk/"><span style="color: rgb(0, 51, 204); text-decoration: none;">BBC Newsline Ticker</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Headline ticker will automatically update throughout the day with the latest news, sport, travel, finance and weather from the BBC. Available for multiple OS platforms. <br /><a href="http://bbc.co.uk/"><span style="font-family: "Times New Roman","serif";">bbc.co.uk</span></a> <br /><a href="http://www.alexa.com/data/details/main/bbc.co.uk" title="Site info for bbc.co.uk"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">bbc.co.uk</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1082" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">44. <span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://chase.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Chase Manhattan Bank</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">The largest banking company in the <st1:place st="on"><st1:country-region st="on">United States</st1:country-region></st1:place>. <br /><a href="http://chase.com/"><span style="font-family: "Times New Roman","serif";">chase.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/chase.com" title="Site info for chase.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">chase.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1083" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">45. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://veoh.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Veoh.com</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Internet Television Peercasting Network <br /><a href="http://veoh.com/"><span style="font-family: "Times New Roman","serif";">veoh.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/veoh.com" title="Site info for veoh.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">veoh.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1084" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">46. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://mlb.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Official Site of Major League Baseball</span></a><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Covers MLB on a daily basis, including RealAudio, video clips, interviews, statistics, schedules and exclusive stories about the great American pastime. Includes contact information for the <st1:city st="on"><st1:place st="on">Manhattan</st1:place></st1:city> based organization. <br /><a href="http://mlb.com/"><span style="font-family: "Times New Roman","serif";">mlb.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/mlb.com" title="Site info for mlb.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">mlb.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1085" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">47. <span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://ask.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Ask.com</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Offers search for web sites, images, news, blogs, video, maps and directions, local search and shopping. <br /><a href="http://ask.com/"><span style="font-family: "Times New Roman","serif";">ask.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/ask.com" title="Site info for ask.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">ask.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1086" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">48. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://bankofamerica.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Bank of America</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Nationwide bank. Includes product and service information, online banking and bank location finder. <br /><a href="http://bankofamerica.com/"><span style="font-family: "Times New Roman","serif";">bankofamerica.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/bankofamerica.com" title="Site info for bankofamerica.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">bankofamerica.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1087" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">49. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://mininova.org/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Mininova</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Large searchable torrents directory. <br /><a href="http://mininova.org/"><span style="font-family: "Times New Roman","serif";">mininova.org</span></a> <br /><a href="http://www.alexa.com/data/details/main/mininova.org" title="Site info for mininova.org"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">mininova.org</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1088" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">50. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://linkedin.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">LinkedIn</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">A networking tool to find connections to recommended job candidates, industry experts and business partners. Allows registered users to maintain a list of contact details of people they know and trust in business. <br /><a href="http://linkedin.com/"><span style="font-family: "Times New Roman","serif";">linkedin.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/linkedin.com" title="Site info for linkedin.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">linkedin.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1089" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">51. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://orkut.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Orkut</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Social networking and discussion site operated by Google. <br /><a href="http://orkut.com/"><span style="font-family: "Times New Roman","serif";">orkut.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/orkut.com" title="Site info for orkut.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">orkut.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1090" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">52. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://megarotic.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Megaupload</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Megaupload is a "leading website of the world" for transferring files easily, with complete security and free of charge. <br /><a href="http://megarotic.com/"><span style="font-family: "Times New Roman","serif";">megarotic.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/megarotic.com" title="Site info for megarotic.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">megarotic.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1091" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">53. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://cnet.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">CNET.com</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Reviews, news, and prices on tech products, as well as free downloads and newsletters. <br /><a href="http://cnet.com/"><span style="font-family: "Times New Roman","serif";">cnet.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/cnet.com" title="Site info for cnet.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">cnet.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1092" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">54. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://imeem.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Imeem</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Users interact with each other by watching, posting, and sharing content of all media types, including blogs, photos, audio, and video. <br /><a href="http://imeem.com/"><span style="font-family: "Times New Roman","serif";">imeem.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/imeem.com" title="Site info for imeem.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">imeem.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1093" width="9" border="0" height="11" /></span></a></span><span style="font-family: "Arial","sans-serif"; color: rgb(119, 119, 119);"><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">55. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://bestbuy.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Best Buy</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">International retailer of consumer electronics and entertainment software under the names Best Buy, Magnolia, and Future Shop. Also offers online shopping. Store locator, investor information, career opportunities. <br /><a href="http://bestbuy.com/"><span style="font-family: "Times New Roman","serif";">bestbuy.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/bestbuy.com" title="Site info for bestbuy.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">bestbuy.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1094" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">56. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://imagevenue.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">ImageVenue hosting</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">World s most popular free image hosting for bloggers and message board users. <br /><a href="http://imagevenue.com/"><span style="font-family: "Times New Roman","serif";">imagevenue.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/imagevenue.com" title="Site info for imagevenue.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">imagevenue.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1095" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">57. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://adobe.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Adobe</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Provides a range of products for digital media creation and editing, multimedia authoring, and web development. Includes documentation and support for all software. <br /><a href="http://adobe.com/"><span style="font-family: "Times New Roman","serif";">adobe.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/adobe.com" title="Site info for adobe.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">adobe.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1096" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">60. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://netflix.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Netflix</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Flat monthly fee by mail service. <br /><a href="http://netflix.com/"><span style="font-family: "Times New Roman","serif";">netflix.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/netflix.com" title="Site info for netflix.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">netflix.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1097" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">61. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://rr.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Road Runner</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Time Warner's cable internet service. <br /><a href="http://rr.com/"><span style="font-family: "Times New Roman","serif";">rr.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/rr.com" title="Site info for rr.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">rr.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1098" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">62. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://thepiratebay.org/"><span style="color: rgb(0, 51, 204); text-decoration: none;">The Pirate Bay</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Worlds largest Bittorrent tracker. <br /><a href="http://thepiratebay.org/"><span style="font-family: "Times New Roman","serif";">thepiratebay.org</span></a> <br /><a href="http://www.alexa.com/data/details/main/thepiratebay.org" title="Site info for thepiratebay.org"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">thepiratebay.org</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1099" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">63. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://walmart.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Wal-Mart</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Online sales from the discount store. <br /><a href="http://walmart.com/"><span style="font-family: "Times New Roman","serif";">walmart.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/walmart.com" title="Site info for walmart.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">walmart.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1100" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">64. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://dell.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Dell Inc.</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Dell is your place to learn about and buy a notebook, desktop, server, printer, software, service, monitor or TV. Buy direct from Dell. <br /><a href="http://dell.com/"><span style="font-family: "Times New Roman","serif";">dell.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/dell.com" title="Site info for dell.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">dell.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1101" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">65. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://dailymotion.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Dailymotion</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">On demand video publishing and sharing website, strongly interfaced with video blogs. <br /><a href="http://dailymotion.com/"><span style="font-family: "Times New Roman","serif";">dailymotion.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/dailymotion.com" title="Site info for dailymotion.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">dailymotion.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1102" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">66. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://target.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Target</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Trend-forward merchandise at this national discount retailer. <br /><a href="http://target.com/"><span style="font-family: "Times New Roman","serif";">target.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/target.com" title="Site info for target.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">target.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1103" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">67. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://zedo.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">ZEDO.com</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Major ad serving player with solid technology. ZEDO is one of the 3 high quality ad serving companies that focuses on solid technology, great service and its customers. It does not compete by running an ad network and is well respected in the industry. ZEDO is especially good at Rich Media for Publishers and at Optimization for ad Publishers and Direct Marketers. <br /><a href="http://zedo.com/"><span style="font-family: "Times New Roman","serif";">zedo.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/zedo.com" title="Site info for zedo.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">zedo.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1104" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">68. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://wamu.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Washington Mutual</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Offers banking and financial services, mortgage loans: features online account access. <br /><a href="http://wamu.com/"><span style="font-family: "Times New Roman","serif";">wamu.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/wamu.com" title="Site info for wamu.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">wamu.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1105" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">69. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://typepad.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">TypePad</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Service for hosting and publishing weblogs and photo albums. <br /><a href="http://typepad.com/"><span style="font-family: "Times New Roman","serif";">typepad.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/typepad.com" title="Site info for typepad.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">typepad.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1106" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">70. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://worldofwarcraft.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Blizzard - World of Warcraft</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">The official site containing news, trailers, gameplay videos, wallpapers, screen shots, and the official forums. <br /><a href="http://worldofwarcraft.com/"><span style="font-family: "Times New Roman","serif";">worldofwarcraft.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/worldofwarcraft.com" title="Site info for worldofwarcraft.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">worldofwarcraft.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1107" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">71. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://myfreepaysite.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Myfreepaysite.com</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><a href="http://myfreepaysite.com/"><span style="font-family: "Times New Roman","serif";">myfreepaysite.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/myfreepaysite.com" title="Site info for myfreepaysite.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">myfreepaysite.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1108" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">72. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://download.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">CNET Download.com</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Download shareware, freeware and Demo software for PC, Mac, Linux, and Handhelds categorized into categories, plus software reviews. <br /><a href="http://download.com/"><span style="font-family: "Times New Roman","serif";">download.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/download.com" title="Site info for download.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">download.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1109" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">73.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://megaupload.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Megaupload</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Megaupload is a "leading website of the world" for transferring files easily, with complete security and free of charge. <br /><a href="http://megaupload.com/"><span style="font-family: "Times New Roman","serif";">megaupload.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/megaupload.com" title="Site info for megaupload.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">megaupload.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1110" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">74. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://att.net/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Att.net</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><a href="http://att.net/"><span style="font-family: "Times New Roman","serif";">att.net</span></a> <br /><a href="http://www.alexa.com/data/details/main/att.net" title="Site info for att.net"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">att.net</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1111" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">75. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://att.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">AT&T</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Provides long-distance, international and wireless services as well as internet access. <br /><a href="http://att.com/"><span style="font-family: "Times New Roman","serif";">att.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/att.com" title="Site info for att.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">att.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1112" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">76. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://hi5.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Hi5</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Offers a profile page, a friend request feature, photo storage, music reviews, video, and email. <br /><a href="http://hi5.com/"><span style="font-family: "Times New Roman","serif";">hi5.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/hi5.com" title="Site info for hi5.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">hi5.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1113" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">77. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://gamefaqs.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">GameFAQs</span></a><b><span style="color: rgb(57, 55, 51);"><o:p></o:p></span></b></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Includes FAQs, walkthroughs, message boards, user submitted reviews, and codes for all console and computer platforms. <br /><a href="http://gamefaqs.com/"><span style="font-family: "Times New Roman","serif";">gamefaqs.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/gamefaqs.com" title="Site info for gamefaqs.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">gamefaqs.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1114" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">78. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://usps.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">United States Postal Service (USPS)</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">USPS home page providing access to services, products, employment opportunities, and general agency information. <br /><a href="http://usps.com/"><span style="font-family: "Times New Roman","serif";">usps.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/usps.com" title="Site info for usps.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">usps.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1115" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">79.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://careerbuilder.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">CareerBuilder.com</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Search for jobs or careers using 13 different criteria, or post resumes and let employers with job openings find you. Also has a section of advice and career-related information resources. <br /><a href="http://careerbuilder.com/"><span style="font-family: "Times New Roman","serif";">careerbuilder.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/careerbuilder.com" title="Site info for careerbuilder.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">careerbuilder.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1116" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">80. <span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://isohunt.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">IsoHunt</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Welcome to isoHunt, the most complete BitTorrent search engine. <br /><a href="http://isohunt.com/"><span style="font-family: "Times New Roman","serif";">isohunt.com</span></a> <a href="http://www.alexa.com/data/details/main/isohunt.com" title="Site info for isohunt.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">isohunt.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1117" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">81. <span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://newegg.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">NewEgg.com</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Online computer parts, peripherals, accessories, and components. <br /><a href="http://newegg.com/"><span style="font-family: "Times New Roman","serif";">newegg.com</span></a> <a href="http://www.alexa.com/data/details/main/newegg.com" title="Site info for newegg.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">newegg.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1118" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">82.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://verizon.net/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Verizon</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Offering national dialup, DSL and wireless Internet access plans. <br /><a href="http://verizon.net/"><span style="font-family: "Times New Roman","serif";">verizon.net</span></a><span style=""> </span><a href="http://www.alexa.com/data/details/main/verizon.net" title="Site info for verizon.net"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">verizon.net</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1119" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">83. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://foxnews.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Fox News Channel</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Offers worldwide news coverage, analysis, show profiles, broadcast schedules, team biographies, and email news alerts. <br /><a href="http://foxnews.com/"><span style="font-family: "Times New Roman","serif";">foxnews.com</span></a><span style=""> </span><a href="http://www.alexa.com/data/details/main/foxnews.com" title="Site info for foxnews.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">foxnews.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1120" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">84. <span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://foxsports.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Foxsports.com</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><a href="http://foxsports.com/"><span style="font-family: "Times New Roman","serif";">foxsports.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/foxsports.com" title="Site info for foxsports.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">foxsports.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1121" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><span style=""> </span><o:p></o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">85.<span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://answers.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Answers.com</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">An ad-supported reference search service, which displays concise answers drawn from over 100 encyclopedias, dictionaries, glossaries and atlases. <br /><a href="http://answers.com/"><span style="font-family: "Times New Roman","serif";">answers.com</span></a><span style=""> </span><a href="http://www.alexa.com/data/details/main/answers.com" title="Site info for answers.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">answers.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1122" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">86. <span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://break.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Break.com</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><a href="http://break.com/"><span style="font-family: "Times New Roman","serif";">break.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/break.com" title="Site info for break.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">break.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1123" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">88. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://xtube.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">XTube.com</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">XTube is the first adult community to offer the best in online entertainment with features such as photo and video sharing, social networking, video on demand and XTube will even pay you in real US dollars to sell your home-made adult photos and videos on XTube.com. <br /><a href="http://xtube.com/"><span style="font-family: "Times New Roman","serif";">xtube.com</span></a><span style=""> </span><a href="http://www.alexa.com/data/details/main/xtube.com" title="Site info for xtube.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">xtube.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1124" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">89. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://pogo.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Pogo.com</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Provider of family-based games for everyone including card, board, word, trivia, bingo and casino games with no software installation, plug-ins or long download time. <br /><a href="http://pogo.com/"><span style="font-family: "Times New Roman","serif";">pogo.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/pogo.com" title="Site info for pogo.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">pogo.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1125" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">90. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://msplinks.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Msplinks.com</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><a href="http://msplinks.com/"><span style="font-family: "Times New Roman","serif";">msplinks.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/msplinks.com" title="Site info for msplinks.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">msplinks.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1126" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">91. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://irs.gov/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Internal Revenue Service</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">The IRS is the <st1:country-region st="on"><st1:place st="on">U.S.</st1:place></st1:country-region> government agency responsible for tax collection and tax law enforcement. Contains downloadable forms, instructions, and agency publications. It also includes "The Digital Daily," an almost-humorous online newspaper. <br /><a href="http://irs.gov/"><span style="font-family: "Times New Roman","serif";">irs.gov</span></a> <br /><a href="http://www.alexa.com/data/details/main/irs.gov" title="Site info for irs.gov"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">irs.gov</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1127" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">92. <span style=""> </span></span></b><span style="font-family: "Arial","sans-serif";"><a href="http://gaiaonline.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Gaia Online Community</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">General Anime, Manga, and video game discussions, a links database and a fan-art gallery. Lets members create and customize characters to represent themselves. <br /><a href="http://gaiaonline.com/"><span style="font-family: "Times New Roman","serif";">gaiaonline.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/gaiaonline.com" title="Site info for gaiaonline.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">gaiaonline.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1128" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">96. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://googlesyndication.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Googlesyndication.com</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><a href="http://googlesyndication.com/"><span style="font-family: "Times New Roman","serif";">googlesyndication.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/googlesyndication.com" title="Site info for googlesyndication.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">googlesyndication.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1129" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">97. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://ups.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">UPS</span></a><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">Company news, tracking, software, employment information, and FAQ. <br /><a href="http://ups.com/"><span style="font-family: "Times New Roman","serif";">ups.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/ups.com" title="Site info for ups.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">ups.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1130" width="9" border="0" height="11" /></span></a><o:p></o:p></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">98. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://realitykings.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Realitykings.com</span></a><span style="color: rgb(57, 55, 51);"> <br /><a href="http://realitykings.com/"><span style="font-family: "Times New Roman","serif";">realitykings.com</span></a> <br /><a href="http://www.alexa.com/data/details/main/realitykings.com" title="Site info for realitykings.com"><span style="font-family: "Times New Roman","serif";">Site info for </span><span class="subject"><span style="color: rgb(98, 102, 215); text-decoration: none;">realitykings.com</span></span><span style="font-family: "Times New Roman","serif";"> </span><span style="color: rgb(98, 102, 215); text-decoration: none;"><img src="file:///C:/Users/RALPHP%7E1/AppData/Local/Temp/msohtmlclip1/01/clip_image039.gif" alt="Site Info icon" shapes="_x0000_i1131" width="9" border="0" height="11" /></span></a></span><span style="color: rgb(119, 119, 119);"><o:p></o:p></span></span></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: "Arial","sans-serif"; color: rgb(57, 55, 51);">99. </span></b><span style="font-family: "Arial","sans-serif";"><a href="http://geocities.com/"><span style="color: rgb(0, 51, 204); text-decoration: none;">Geocities</span></a><span style="color: rgb(57, 55, 51);"> <br />15 Mb with 3Gb monthly bandwidth limit. Banner or Pop-up ads on each page. Browser or FTP uploads. On-line editor. CGI scripts: counter and guestbook. URL: 'http://www.geocities.com/yoursite/'. <br /><a href="http://geocities.com/"><span style="font-family: "Times New Roman","serif";">geocities.com</span></a><span style=""> </span><a href="http://www.alexa.com/data/details/main/geocities.com" title="Site info for geocities.com"><span style="font-family: "Times New Roman","serif";">Site inf