Many top social networks - including Facebook, Pinterest, and Instagram - have a strong skew toward female users.
Women in the US are more likely to use Facebook than men by about 11 percentage points, Pinterest by 29 percentage points, and Instagram by 7 percentage points, according to Pew.
Twitter and LinkedIn continue to attract a mostly male audience.In an in-depth report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics and preferences are still shifting.
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Here are a few of the key takeaways from the BI Intelligence report:
In full, the report:
Looks at overall social networking adoption in the US and globally
Assesses the most important demographic skews at the top social networks, including Facebook, Snapchat, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and Tumblr
Examines the rise of image-sharing social networks like Instagram and Snapchat
Compares how demographics have changed over time as older social networks have matured.
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