Sunday, March 30, 2014

SEO with Google's New Hummingbird Semantic Search Algorith

Do Keywords Matter in Google's Hummingbird World?
by Ray Larson

Rolled out in late 2013, the Google search engine Hummingbird delivers answers instead of educated guesses. Powered by semantic search, results are returned based upon an understanding of what users are looking for—rather than a rank order of approximate answers based on keywords and Boolean parameters.

Implicit in Google's new methodology are significant changes for how marketers approach search engine optimization (SEO) and keywords. Now, every marketer needs to ask themselves: Do keywords even matter?

To answer that question, let's add some context (Hummingbird's specialty). First, we'll dig a little deeper into the concept of semantic search. Then we'll walk through five key takeaways for content creators and search marketers.

Semantic Search Explained

Semantic search is precisely interpreting the meaning among words in a search query. For a long time, that capability was just a distant hope. Instead, for years, Google and other search providers relied on keywords and links to determine the best answer to return for a specific search. Answers were returned rank-ordered as approximations based upon matched keywords on a website and the number of links to that site (with links seen as a "vote" of trust on the website's trust and authority).

Thus, keywords and links became the "virtual currency" of the pre-Hummingbird search economy. All search marketers know how that eventually worked out: Search engine results pages were polluted with misleading results, leading to websites with thin content and providing an unsatisfactory experience to the user.

How Hummingbird Results Are Different

Hummingbird makes the SEO tricks that caused the previously described mess too expensive to pursue. Instead, Hummingbird eliminates guesswork and capably interprets queries with associations. The words surrounding your keywords are now more precisely interpreted. The search engine is better able to discern the relationships between words and thus the context and the user's intent, delivering a much more relevant search result.

Here's an example to illustrate how semantic search works. Let's say a user typed in the question, "How do I fix the gas furnace in my home?" In past years the search engine bots would have honed in on the words "gas furnace" and "home." The results in the SERPs might have included gas furnace distributors, parts, and maybe repairmen.

With Hummingbird, however, a user gets exactly what he or she needs: tips on troubleshooting, "how to repair" (rather than "fix"), and even a YouTube video my wife will love (she's the handyman in our house). There's not a repairman in sight in the organic listings, though the smart repair firms advertised their services via pay-per-click advertising in case my wife can't finish the job.

Hummingbird understands the relationships among topics, themes, and videos, and how they relate to each other. Insufficient or inaccurate queries have a much higher probability of returning the desired result whether by design or accident (called "serendipity" by semantic search expert David Amerland).

With Hummingbird's more sophisticated capability to understand words, their meanings, and their relationships within a query, now marketers can include related words and synonyms.

The result: Keyword stuffing and keyword density need to be dropped from the lexicon of search marketers and SEOs.

So, Are Keywords Dead?

How does this sophisticated understanding of search queries by Google affect search marketers and content creators? Does an emphasis on user intent rather that keywords mean keywords are dead from an optimization perspective?

Here are five key points to address the question.

1. Keywords are now the tools used to discover and uncover user intent. All the words in a query are now important. Google can effectively link associations between words. That makes the query itself—all the words in it—much more important than before.

2. Remove the terms "keyword density" and "keyword architecture" permanently from your vocabulary. Flee from any marketing or SEO "guru" who uses those words. Content created merely to satisfy an optimization requirement (such as keyword density and architecture) for search engine ranking is a waste of time and effort.

3. Replace keyword research with user intent research. Keywords are still an integral part of content strategy. But what's more important is to determine the intent behind those keywords. Create content others will share with users' intent in mind, not the algorithm.

4. Use synonyms. Don't cram keywords down your visitors' throat. Keywords need to be employed in a natural way. Because Google has the ability to understand relationships much better, synonyms work equally well. Your keyword lists should grow exponentially.

5. Content creation, now more than ever, means writing for users—solving their problems, addressing their issues, and enriching their lives. Answer users' questions by creating content that does so.

Lastly, it is important to remember that Google's market dominance for search engine users stems from its ability to reliably supply the best, most precise results for a user query. Semantic search, under the aegis of Hummingbird, protects Google's business by ensuring users receive the best results from Google search.


 Source: http://www.MarketingProfs.com

[Sent from Ralph Paglia's iPad]

Sunday, March 16, 2014

Top 20 Videos on ADM Professional Community

Top Videos this Month

20 Most Popular Automotive Marketing Videos Ranked by Volume of Unique Visitors Over the Past Thirty Days...

Edit

Top Videos 

Rank
1Harbor Chevrolet: A Bird's Eye View

Harbor Chevrolet: A Bird's Eye View

Added by Louie Baur on February 28, 2014

22014 Chevy Malibu: Perfect #trulyrich Chevrolet

2014 Chevy Malibu: Perfect #trulyrich Chevrolet

Added by Ralph Paglia on March 4, 2014

3Son Of God | Official Trailer | 20th Century FOX

Son Of God | Official Trailer | 20th Century FOX

Added by Ralph Paglia on March 3, 2014

4How Many Characters in a Facebook Ad? (Tutorial)

How Many Characters in a Facebook Ad? (Tutorial)

Added by Erin Ryan on February 24, 2014

5Ajax Social Wipes - Ajax Multipurpose Wipes Online Advert

Ajax Social Wipes - Ajax Multipurpose Wipes Online Advert

Added by Ralph Paglia on February 5, 2014

6New 2014 Silverado Truck Deals Corpus Christi | Used Silverado 1500 For Sale Corpus Christi, TX

New 2014 Silverado Truck Deals Corpus Christi | Used Silverado 1500 For Sale Corpus Christi, TX

Added by Manny Luna on February 24, 2014

7The Worlds Greatest Salesman ~ Elmer Wheeler

The Worlds Greatest Salesman ~ Elmer Wheeler

Added by Manny Luna on February 8, 2014

8Austin 2015 Toyota Tundra TRD Pro | 2014 Truck Specials Bastrop, Round Rock, San Marcos Metro Area

Austin 2015 Toyota Tundra TRD Pro | 2014 Truck Specials Bastrop, Round Rock, San Marcos Metro Area

Added by Manny Luna on February 19, 2014

9Falling in love is easy at Zeck Ford! From all of us, Happy Valentine's Day!

Falling in love is easy at Zeck Ford! From all of us, Happy Valentine's Day!

Added by Manny Luna on February 5, 2014

10Building Dealer Dashboards: Google Analytics and Google Apps Script

Building Dealer Dashboards: Google Analytics and Google Apps Script

Added by Ralph Paglia on January 18, 2014

11Fort Worth, TX 2014 - 2015 Mazda3 Specials To Buy Dallas, TX | 2014 Mazda3 Specials Arlington, TX

Fort Worth, TX 2014 - 2015 Mazda3 Specials To Buy Dallas, TX | 2014 Mazda3 Specials Arlington, TX

Added by Manny Luna on March 8, 2014

12Automotive Dealership Payroll Clerk -- Toyota of Cool Springs

Automotive Dealership Payroll Clerk -- Toyota of Cool Springs

Added by Craig Lockerd on March 12, 2014

13About Social Plugins - From Facebook

About Social Plugins - From Facebook

Added by Ralph Paglia on February 1, 2014

14Still In The 80's

Still In The 80's

Added by Todd Vowell on February 25, 2014

15SEO: Google's Matt Cutts Keynote at PubCon 2013

SEO: Google's Matt Cutts Keynote at PubCon 2013

Added by Ralph Paglia on January 5, 2014

162014-01-15 10.02 It's about the People, People!

2014-01-15 10.02 It's about the People, People!

Added by Rebecca Ward on February 7, 2014

17How to Reduce Dependency on 3rd Party Leads

How to Reduce Dependency on 3rd Party Leads

Added by Rebecca Ward on February 7, 2014

18How Good Mobile Techniques Affect Your On-Lot Mobile Buyer

How Good Mobile Techniques Affect Your On-Lot Mobile Buyer

Added by Rebecca Ward on February 7, 2014

19Facebook Explains How To Use Social Plugins

Facebook Explains How To Use Social Plugins

Added by Ralph Paglia on February 1, 2014

20Lincoln: How to say Hello, Again - Official Commercial

Lincoln: How to say Hello, Again - Official Commercial

Added by Ralph Paglia on March 4, 2014



[Sent from Ralph Paglia's iPhone]

Ralph Paglia | President 
Automotive Media Partners, LLC 
2701 N. Rainbow Blvd. 2202

Las Vegas, NV 89108

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Ralph@ADMPC.com   

www.ADMPC.com

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Twitter and Instagram: @RalphPaglia 

Friday, March 14, 2014

Search Engine Conference Recap by SEO Professional

EVENTSLINK BUILDINGSEARCH ENGINE CONFERENCESSEARCH ENGINES

#SMX West 2014 Recap: Meet the Search Engines

Danny Sullivan (Founding Editor, Search Engine Land), Matt Cutts (Distinguished Engineer, aka Head of Web Spam, Google), and Duane Forrester (Senior Project Manager, Bing) held an entertaining and informational "Meet the Search Engines" session at SMX West. The PowerPoint-less open forum format allowed for 90 minutes of solid conversation and question answering. The three gentleman had a great rapport and there was a lot of friendly banter between them.

three 637x477 #SMX West 2014 Recap: Meet the Search Engines

Danny, Matt, and Duane pause for a selfie before their session

Here are some of the topics discussed:

  • Matt discussed that Google is working on the next generation of Panda. It'll be softer. It's still a ways away, but it's in process.
  • If you're doing something shady in regard to mobile SEO, you're likely to be dinged. Make sure everything you're doing well with mobile is fixed if/when there are issues.
  • Google will continue to crack down on link networks
  • Don't be alarmed if it looks like traffic coming from Google relative to IE 8 drops in the near future. As IE 10 comes out, traffic data will be focused on IE 9 and 10, so IE 8 traffic may appear poor, but it's just part of the transition process and will be amended shortly.
  • When asked about if the interaction of the knowledge graph changed how they do stuff, Matt noted the carousel is often handy because explore more. When a tool works well, people use it more. When you make search engines faster, people make more searches. All this data is useful.
  • "Would a penalty from an old site follow you to a new one?" In an ideal world, you shouldn't allow spammers to avoid detection. Whether someone is using redirects, Google wants to know what the duplicate sites and are and whether they're a duplicate of a spammy site or whether they're legit.
  • In regard to gTLDs (generic top-level domains – these would be domains that feature words other than "com" after the dot in the URL. i.e. .biz, .com, .info, .name, .net, .org, etc.) and the notion that having one can automatically help with SEO, Duane explained that that is not the case. They are useful when they're useful – if you do it right and build a business, sure, you'll be fine. But if you get them just to do the wrong things with them, the search engines take action. If you think because you have seo.guru you're going to rank well, you're not. It doesn't suddenly make you more relevant.
  • On the other side of that, monitor your own brand and be sure someone doesn't utilize it with an unfavorable gTLD. For example, .sucks is a viable option, so someone could easily procure yourcompany.sucks if they get angry. It's worth it to spend the small annual fee to own those kinds of domains.
  • Duane recommends starting down the right path from the very beginning of developing a site. Ask yourself how you're thinking about what you're doing – you shouldn't be asking yourself about shortcuts or what tools you can use to better manage your site. Start down the right path from launch – sit down with engineering and make sure everything is properly set up from the get-go so you don't have to go back to them later and need them to make numerous changes.
  • Danny inquired about embeddable content with a link back scheme, such as the recently-available Getty images. Matt said they look at these instances on a case-by-case basis and are able to easily discern if the links are spam or not. This means, for Getty, the images are perceived more like a widget. They're trying to be useful. So, the widget link might not count as much, but Getty won't be penalized in any way for having all these new links back to their site.

  • Bing has email support and they actually do read all inquiries, although sometimes it takes a few days based on what else is going on. Visit bing.com/webmaster and reach out via the "customer support" link. If you reach out and don't hear back in a few days, shoot Duane a tweet!
  • For mobile sites, Matt notes that both mobile friendly and responsive design sites are fine, but there are bad practices. If there are many redirects to the homepage, for example, that would raise a red flag.
  • Google doesn't relay all the signals involved with identifying spam sites since then the spammers would know how to play the system. They can provide guidance, but not specifics, for this reason.
  • A focus shouldn't be directly on link building for SEO: it should be to put up consistently valuable content. Google's goal is to show and reflect things they already deem high quality. Really, ask yourself how to make something compelling or excellent over how to merely acquire a link. Doing the opposite is putting the cart before the horse.
  • For example, sites that provide original research and thoughts on a topic naturally do really well. Providing a unique service and doing things better than anyone else are effective ways to gain traction. Think about how to be addictive. "Great content" is the tag word but there are lots of ways to do that. If you provide information of value, it'll come back to you.
  • Know which words matter and which don't. The word "the" doesn't necessarily matter, but "of" does since it usually specifically relates two things.

photo 4 e1394753335216 637x849 #SMX West 2014 Recap: Meet the Search Engines


[Sent from DigitalRalph.com's iPad Air]

Learn more at http://www.ADMPC.com 

Wednesday, March 12, 2014

Their Empire... His Kingdom. Son Of God Movie


Son of God Trailer
Purchase Advance Tickets
Access FREE Resources

FROM THE PRODUCERS OF THE RECORD-BREAKING MINISERIES THE BIBLE, Roma Downey and Mark Burnett, comes Son of God, the first major motion 
picture on the complete life of Jesus Christ in
nearly 50 years. 

Son of God will be released by 20th Century Fox in theaters nationwide on February 28, 2014, featuring powerful performances, dazzling visual effects and a rich orchestral score from Oscar®-winner Hans Zimmer.

Endorsements
Watch Videos
Son of God TV AdLego Son of God Trailer
Rick Warren & FilmmakersFilmmakers
VIEW AND SHARE MORE VIDEOS HERE>>
10 Ways You Can Share the Life-Changing Story of the Son of God
1. Email Everyone2. Host a Movie Event
3. Buy Group Tickets4. Share on Social Media
5. Share Reviews6. Share Church Resources
7. In the News8. Promotional Materials
9. Updates & Links10. Take Action
Post New Social Media Images
VIEW AND SHARE MORE IMAGES HERE>>
Latest News


"Son of God Soundtrack Reaches Top 5 on iTunes."
click here to purchase soundtrack

"Francesca Battistelli Sings 'Write Your Story' on 'GMA'."
Source: Good Morning America click here to read full article

"Wary of Hollywood's Noah, Christians Back Son of God Instead."
Source: Breibart click here to read full article

"Son of God: Church Leaders Buying Out Theaters for Screenings."
Source: Hollywood Reporter click here to read full article

"Son of God: Actor Diogo Morgado Talks Responsibility of Jesus Role (Video)."
Source: Hollywood Reporter click here to read full article

VIEW MORE NEWS HERE>>
"The Mission" is an exclusive 22-minute special about the Son of God movie. 
Click here to watch and enter password: soglightworkers.
More Resources
FREE ResourcesCustomize Invitations & Banners
Rick Warren's DVDSon of God Tour
MusicSoundtrack
CompassionOrder the Book
FREE eBook
Win a Trip to join Blake Koch

Blake Koch is Racing for Son of God 


We are proud to announce NASCAR driver and established keynote speaker in the faith community, Blake Koch, has partnered to promote 1 million advanced ticket sales. Plus, he's giving away an all-expense paid trip to join him at his opening race in Daytona.

Visit RacingforSonofGod.com to enter.


Endorsements

"This epic masterpiece tells the world changing story of Jesus 
and inspires us to love and live for others just as He did."
-Santiago "Jimmy" Mellado, President/CEO Compassion International

"The best on-screen biblical account of the life of Jesus!" 
- Dove Foundation

"I believe the audience will be enthralled, encouraged and inspired..."
- Bishop TD Jakes, Potters House

"Son of God is an engaging and compelling presentation of the story of Jesus, the 
Son of God among us. It is a joy to watch this film bring alive the pages of the gospel
and help us see what those who lived at the time of Jesus experienced." 
Cardinal Wuerl, Archbishop of Washington DC

"Son of God proves that when talent and passion collide, the outcome is spectacular. 
Every aspect of this production from the acting to the poignant storytelling is 
accomplished with excellence." 
- Joel Osteen, Senior Pastor of Lakewood Church, #1 NY Times bestselling author

"Brilliantly produced with stunning cinematography, a Hans Zimmer score and 
academy-worthy acting... Not since "The Passion of the Christ" ten years ago have
I been this excited about a movie."
-Rick Warren, Senior Pastor of Saddleback Church and author of #1 NY Times bestseller A Purpose Driven Life

"A gift worth experiencing!"
-Rev. Samuel Rodriguez, President of National Hispanic Evangelical Association

Watch These Video Releases
BUY TICKETS | HOST PRIVATE PREMIERE | ABOUT THE FILM
ABOUT THE FILMMAKERS | ENDORSEMENTS | NEWS | FAITH RESOURCES

ShareSonofGod.com
Below for text-only email clients

SON OF GOD
In Theaters February 28, 2014
Click here to watch trailer

ADVANCE TICKETS NOW ON SALE click here

ACCESS FREE RESOURCES click here

FROM THE PRODUCERS OF THE RECORD-BREAKING MINISERIES THE BIBLE,Roma Downey and Mark Burnett, comes Son of God, the first major motion 
picture on the complete life of Jesus Christ in nearly 50 years. 

Son of God will be released by 20th Century Fox in theaters nationwide on February 28, 2014, featuring powerful performances, dazzling visual effects and a rich orchestral score from Oscar®-winner Hans Zimmer.


click here to view WHAT PEOPLE ARE SAYING

click here to WATCH VIDEOS


HERE ARE 10 WAYS YOU CAN SHARE THE LIFE-CHANGING STORY OF THE SON OF GOD

1. EMAIL EVERYONE
Forward this email to your database now click here

2. HOST A MOVIE EVENT
For your church, friends and family click here

3. BUY GROUP TICKETS
With friends at church and in your community click here

4. SHARE ON SOCIAL MEDIA
Share on Facebook, Twitter, Google +, and via email... click here

5. SHARE REVIEWS
On popular film review websites now click here

6. SHARE CHURCH RESOURCES
With FREE preaching and discussion guides, clips and more click here

7. SHARE SON OF GOD NEWS
Share images and videos often via social media and email click here

8. PROMOTIONAL MATERIALS
Emails, trailers, postesr, flyers and more... click here

9. UPDATES & LINKS
Sign up for updates to stay informed and access links to share... click here

10. TAKE ACTION
Become a Mobilizer or Ambassador and download your action plan now... click here


VIEW AND SHARE NEW SOCIAL MEDIA IMAGES click here


LATEST NEWS

"Son of God Soundtrack Reaches Top 5 on iTunes."
click here to purchase soundtrack

"Francesca Battistelli Sings 'Write Your Story' on 'GMA'."
Source: Good Morning America click here to read full article

"Wary of Hollywood's Noah, Christians Back Son of God Instead."
Source: Breibart click here to read full article

"Son of God: Church Leaders Buying Out Theaters for Screenings."
Source: Hollywood Reporter click here to read full article

"Son of God: Actor Diogo Morgado Talks Responsibility of Jesus Role (Video)."
Source: Hollywood Reporter click here to read full article


WATCH TV SPECIAL OF THE MAKING OF SON OF GOD
"The Mission" is an exclusive 22-minute special about the Son of God movie. 
Click here to watch and enter password: soglightworkers.


MORE RESOURCES

FREE RESOURCES

CUSTOMIZE INVITATIONS & BANNERS

RICK WARREN'S DVD-BASED BIBLE STUDY

SON OF GOD TOURING EVENT

MUSIC INSPIRED BY SON OF GOD

PRE-ORDER SOUNDTRACK

CHRISTIAN CHILD SPONSORSHIP MINISTRY

ORDER THE BOOK

SCRIPTURE COMPANION & FREE eBOOK

CLIPS & COMMENTARY


WIN A TRIP TO JOIN BLAKE KOCH ON OPENING WEEKEND

Blake Koch is Racing for Son of God 

We are proud to announce NASCAR driver and established keynote speaker in the faith community, Blake Koch, has partnered to promote 1 million advanced ticket sales. Plus, he's giving away an all-expense paid trip to join him at his opening race in Daytona.

Visit RacingforSonofGod.com to enter.


ENDORSEMENTS


"This epic masterpiece tells the world changing story of Jesus 
and inspires us to love and live for others just as He did."
-Santiago "Jimmy" Mellado, President/CEO Compassion International

"The best on-screen biblical account of the life of Jesus!" 
- Dove Foundation

"I believe the audience will be enthralled, encouraged and inspired..."
- Bishop TD Jakes, Potters House

"Son of God is an engaging and compelling presentation of the story of Jesus, the 
Son of God among us. It is a joy to watch this film bring alive the pages of the gospel
and help us see what those who lived at the time of Jesus experienced." 
Cardinal Wuerl, Archbishop of Washington DC

"Son of God proves that when talent and passion collide, the outcome is spectacular. 
Every aspect of this production from the acting to the poignant storytelling is 
accomplished with excellence." 
- Joel Osteen, Senior Pastor of Lakewood Church, #1 NY Times bestselling author

"Brilliantly produced with stunning cinematography, a Hans Zimmer score and 
academy-worthy acting... Not since "The Passion of the Christ" ten years ago have
I been this excited about a movie."
-Rick Warren, Senior Pastor of Saddleback Church and author of #1 NY Times bestseller A Purpose Driven Life

"A gift worth experiencing!"
-Rev. Samuel Rodriguez, President of National Hispanic Evangelical Association

BUY TICKETS | HOST PRIVATE PREMIERE | ABOUT THE FILM
ABOUT THE FILMMAKERS | ENDORSEMENTS | NEWS | FAITH RESOURCES
VISIT SHARESONOFGOD.COM

[Sent from Ralph's iPad Air]